Digging into data is a powerful way to understand the current state of an industry or field, to set benchmarks for your efforts, and to see how you’re doing compared to your peers. But some of my favorite research reports, surveys, and data-driven content assets make me question my current processes and challenge me to rethink the ways we market to our buyers.

Why not let these stats inspire questions about your own marketing efforts? And if none of these do the trick, check out our exhaustive Marketing Statistics page.

Digital marketing spend is estimated to rise by 14.7%, the highest figure in at least 3 years.

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72% of respondents said it’s “easier to secure boardroom buy-in” for digital marketing, up from 64% last year.

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64% of B2B marketing leaders are planning to increase their spending on content development this year, representing the second largest category of increased spending.

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Only about 4 in 10 CMOs report being able to prove the short-term impact of marketing spend on their business quantitatively. Even fewer (34%) are able to prove the long-term impact quantitatively.

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76% of financial services professionals believe content marketing is the most effective way to regain trust.

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More than a third (34%) of respondents said they have a difficult time finding job candidates with content-marketing skills.

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86% of highly effective organizations have someone in charge of content strategy.

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Articles with images get 94% more views.

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80% of CEOs, from both B2B and B2C companies, don’t trust and aren’t impressed with their marketing teams.

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6 in 10 CMOs surveyed say that they feel pressure from their CEO or BOD to prove the value of marketing, and all say that the pressure is either increasing (58%) or remaining steady (42%).

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76% of content marketers are forgetting sales enablement.

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65% of sales reps say they can’t find content to send to prospects, representing the most common complaint cited by sales teams.

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Illumina found that 80% of their sales and support people were satisfied with the quality of the content, but only 20% were satisfied with the findability of that content.

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Interesting content is a top 3 reason people follow brands on social media.

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81% of IT decision makers say it’s challenging to locate enough high-quality information when they’re trying to make a purchasing decision.

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That most valued feature of marketing automation is lead nurturing at 52%.

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Irrelevance is the number one reason why content is not read by buyers.

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96% of marketers said that using fully integrated marketing technology would have a positive effect on their goals, and 88% said it was crucial to helping them continue to innovate.

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