Like in any new field, hiring for content marketing isn’t always intuitive. It’s hard to know exactly what skills to look for, and what questions to ask your candidates.
Recently, Kapost and LinkedIn’s head of content marketing, Jason Miller, tackled this topic head on in a content marketing hiring webinar.
Jason gave some great tips, and provided 12 questions you should ask applicants applying to be on your content marketing team. We loved those questions so much, we turned them into a SlideShare.