We’ve said it over and over: quality content and marketing automation go hand and hand. Without the right content, you aren’t getting the best value from your marketing automation software.

A winning marketing strategy requires getting the right content in front of the right prospects at the right time–and marketing automation has elevated the game. It’s enabled the modern marketer to automate, implement, and analyze highly targeted campaigns, telling you who to contact, what they care about, and when they’re ready to go to sales. With marketing automation software, the possibilites are vast and exciting. But to realize it’s full potential, you need to know what to say and how to say it.

That’s where high-quality content comes in.

You need to plug relevant, targeted content for each stage of the buying cycle into your marketing automation campaigns, or else you’re just spamming the good folks in your database. Think of content as the fuel that keeps your marketing automation machine running. If you have the right fuel, your automation machine can drive your prospects straight towards the sale. But if you’re using the wrong type of fuel, nobody’s going anywhere.

So how do you create all this awesome, targeted content? Increasingly, marketers are relying on software solutions to help them tackle the challenges of content marketing. But stand alone tools are inefficient. Nobody wants to have three different programs open just to send an email.

That’s why Kapost has teamed up with Marketo as a LaunchPoint partner.

Marketo’s LaunchPoint is a store-front based app and services exchange for marketing professionals to find integrated technology solutions to their marketing challenges. It’s part of Marketo’s “marketing nation,” a term they’ve coined to describe a large network of marketers, technology partners, and service providers.

Technology has always helped businesses to adapt and excel at new strategies, and content marketing is no different. To help you get the most out of your marketing automation technology and fuel it with right content, Marketo and Kapost teamed up to create an eBook, How to Build and Operate a Content Marketing Machine. It covers all the steps in implementing a content marketing strategy from ideation to analysis, and includes detailed worksheets on how to target your content more effectively.

We’re thrilled to be a part of LaunchPoint. Not only will our current customers benefit from the combination of Marketo’s and Kapost’s innovative marketing technology, we’re also pleased to be part of this growing community where marketers can discover, try, and share their experiences with some of the most trusted software in marketing today.

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