How Agile Encourages Sales and Marketing Collaboration

Wednesday, March 1, 2017
By: Andrea Fryrear
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Alien vs. Predator BetaMax vs. VHS Microsoft vs. Apple Rolling Stones vs. The Beatles Sales vs. Marketing Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries of all time. In one corner we have sales, a group whose livelihood depends on the commissions they’ll …

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Making Your Marketing Goals a Reality: The Right Content for the Right Context at Scale

Tuesday, February 28, 2017
By: Toby Murdock Toby Murdock
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Marketers recognize the great challenge of their time is to deliver the right content to the right customer at the right time. So…how do marketers actually accomplish the hard work, and be rewarded not only for our efforts—but our outcomes? Below is an excerpt from our latest and greatest white paper by Kapost’s CEO, Toby Murdock: The Derivative Content Model: How …

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Not Your Parents’ Salesperson: Using Content to Drive ABM

Friday, February 24, 2017
By: Tory Moore Tory Moore
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Being a generic, top-of-funnel salesperson isn’t always a fun job. Oftentimes, when I tell my friends what my job title is, I receive a telltale look of skepticism that says, “Why in the world would you choose to spend most of your waking hours doing THAT!?” But the truth is I’m lucky to work for a company (Kapost) that doesn’t …

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3 Ways Agile Helps Scale Content Marketing

Wednesday, February 22, 2017
By: Andrea Fryrear
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To an outsider looking in, a bigger content marketing program seems to be better.  Heftier budgets, growing teams, and a steadily increasing flow of content seemingly prove a department is doing its job.  But most content marketing job descriptions don’t include phrases like, “Keep producing more content every quarter indefinitely,” or “Hire as many content marketers as the budget will allow.”  …

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5 Marketing Challenges from Top B2B Marketing Leaders [Infographic]

Monday, February 20, 2017
By: Kelsey Loughman Kelsey Loughman
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Remember “back in the day” when a solid content marketing strategy involved little more than a solid blog post, a Twitter account, and some SEO keyword research? Ahh, the good ol’ days.  For the early adopters of content marketing, our current days can feel pretty bleak. Somewhere among the eruption of teams, tools, and channels across the marketing landscape, content …

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How Commvault Conquered Content ROI [Video]

Friday, February 17, 2017
By: Kelsey Loughman Kelsey Loughman
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How does your content strategy map to revenue? Do you know the ROI of the content you create? For most marketers, the answer is no. The future of marketing is driven by metrics—and the most important metric is revenue. Measuring ROI is key. Without ROI, even high-performing teams risk losing out on people and budget. More importantly, ROI builds confidence …

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Expert Advice on Conquering Modern Marketing [On-Demand Webinar]

Wednesday, February 15, 2017
By: Laura Schwecherl Laura Schwecherl
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Marketers, whether or not we want to believe it, we’re working in the dark ages. Sounds a little dramatic, no? Stay with us here. As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others. …

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Tips for Using Video to Increase Social Media ROI

Monday, February 13, 2017
By: Sapir Segal Sapir Segal
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You’ve heard it said many times that “a picture is worth a thousand words.” It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral …

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How to Write Marketing Content More Efficiently

Friday, February 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. Getting too rooted into one style of content development creates a feeling of being out of touch with customer needs and the market itself. At the same time, a simple, consistent format for content development can really help …

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How to Streamline Workflows for Cross-Functional Content

Wednesday, February 8, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
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Influencing a savvy, educated B2B customer requires more than watchable, readable “stuff.” It takes cross-functional content that builds confidence in how an organization does business as a whole. There’s a better shot at wooing a customer with content that reflects all perspectives of expertise available across all teams. A “one team mentality” approach to content creation makes it easier to …

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