The Customer Experience Map

Tuesday, January 3, 2017
By: Toby Murdock Toby Murdock
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Disjointed customer experiences are limiting the growth of B2B companies. Across the B2B landscape we see content being produced in an uncoordinated way, managed by different, siloed teams. When internal teams aren’t aligned around a unified message or story, customers experience confusing transitions as they move from one piece of content to the next. Understanding, Mapping, and Delivering an Effective …

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10 Trends for B2B Marketing in 2017

Thursday, December 29, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
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As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not …

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Experience Interlock: The Missing Ingredient to Effective CX

Wednesday, December 28, 2016
By: Toby Murdock Toby Murdock
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Regardless of industry or role, B2B marketers are focusing their attention—and budgets—on customer experience management. The proof is in the numbers, further supported by marketing analysts discussing the need to prioritize consistency and the revenue impact of effective customer experience (CX). However, as many organizations have discovered, the value of customer experience is easy to identify but much more challenging to achieve. Thankfully, …

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4 Examples of the Best B2B Influencer Content Marketing

Thursday, December 22, 2016
By: Shane Barker Shane Barker
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Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar. They may have even prevented your content marketing from being successful. But now you …

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10 Must-Read B2B Marketing Blog Posts of 2016

Monday, December 19, 2016
By: Laura Schwecherl Laura Schwecherl
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With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. We’re here to help make the resolution a reality. Before you curl up with a good book next to the fireplace, check out these top 10 best blogs from 2016 that’ll jump-start your reading list, along …

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Taking Traditional Marketing Outside the Classroom: The New Way

Friday, December 16, 2016
By: Emma Farrell Emma Farrell
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We’ve all heard someone say it… “Print is dead.” “Before you know it everything will be digital.” Whether you agree with those statements or not, the truth is hard to deny; digital has the upper hand, and it’s no different in marketing. I’m currently the social media marketing intern at Kapost. As a senior at the University of Colorado, Boulder, …

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IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge

Wednesday, December 14, 2016
By: Toby Murdock Toby Murdock
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The digital revolution has imposed both complexity and pressure on B2B marketing departments. With the chaos of specialized teams, tools, and channels in marketing, execution has become more challenging than ever. And at the center of this chaos is content—content that marketing must create to feed its teams, tools, and channels, which ultimately drives revenue. Marketers are employing various models and …

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Solving the Inbound vs. ABM Contest with Content

Monday, December 12, 2016
By: Reid Greimann Reid Greimann
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We are marketers, so we’re used to ever-changing marketing “buzzwords.” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools …

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Better Content in Half the Time: Applying Scrum Principles to Content Marketing

Thursday, December 8, 2016
By: Andrea Fryrear
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Let’s begin with a question: if someone told you they were, “moderately successful” or “minimally successful” at something, would you recommend that they do more of that thing in the near future? Probably not. Yet, according to recent research from The Content Marketing Institute and MarketingProfs, 70% of B2B marketers plan to produce more content in 2017, despite the fact …

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Kapost 50: Meet 2016’s Best-in-Class B2B Marketing Teams

Wednesday, December 7, 2016
By: Britta Morris Britta Morris
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I think we can all agree—2016 has been an interesting year. We watched as the world navigated the #Brexit situation while battling in our local gyms for the hottest Pokémon. We marveled at the latest advancements in surgical implants made from 3D-printed titanium and then reacted to the US election this past November. There have been highlights and lowlights this …

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