Here’s How to Get Closer to Your Audiences with Storytelling

Friday, January 13, 2017
By: Ritika Puri
View Post

Technology is reinventing and democratizing storytelling. According to one forecast, the number of global smartphone users is expected to be 2.1 billion as of the end of 2016. In other words, anyone from anywhere in the world can easily pick up a device and craft a story through video or text. As the barriers to publishing high-quality content become lower, the digital landscape …

Read More

Debunking 5 Agile Content Marketing Myths

Thursday, January 12, 2017
By: Andrea Fryrear
View Post

If you’re one of the very few marketers who doesn’t subscribe to dozens of email newsletters, you may be unfamiliar with the steady drumbeat of praise for agile marketing in the past year. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs …

Read More

7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost

Tuesday, January 10, 2017
By: Katrina Pfannkuch Katrina Pfannkuch
View Post

If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. This makes their knowledge and insight even more essential than market …

Read More

10 New Year’s Resolutions to Improve Customer Experience

Friday, January 6, 2017
By: Nic Zangre Nic Zangre
View Post

It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start. Enter New Year’s resolutions, because you don’t want to be left saying “I’m in the same place I was last year, not again!” …

Read More

How to Grow Your Social Media Following for B2B

Thursday, January 5, 2017
By: Emma Farrell Emma Farrell
View Post

When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?” It’s pretty simple. Your photos, tweets, statuses, and updates won’t be shared with anyone if you don’t have followers. With so many different social networks, it’s crucial to utilize each one correctly.  Some networks …

Read More

How to Write Content for the C-Suite

Wednesday, January 4, 2017
By: Ritika Puri
View Post

If you’ve been tasked with writing content for the c-suite, you may be feeling a bit nervous and wondering how, exactly, to begin. How do you ensure that your messaging and value proposition are unique enough to capture your audience’s attention? How can you create an asset that’s compelling enough for your c-suite audiences to take time and pay attention? …

Read More

The Customer Experience Map

Tuesday, January 3, 2017
By: Toby Murdock Toby Murdock
View Post

Disjointed customer experiences are limiting the growth of B2B companies. Across the B2B landscape we see content being produced in an uncoordinated way, managed by different, siloed teams. When internal teams aren’t aligned around a unified message or story, customers experience confusing transitions as they move from one piece of content to the next. Understanding, Mapping, and Delivering an Effective …

Read More

10 Trends for B2B Marketing in 2017

Thursday, December 29, 2016
By: Katrina Pfannkuch Katrina Pfannkuch
View Post

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? Is content still relevant, and if so, how? Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not …

Read More

Experience Interlock: The Missing Ingredient to Effective CX

Wednesday, December 28, 2016
By: Toby Murdock Toby Murdock
View Post

Regardless of industry or role, B2B marketers are focusing their attention—and budgets—on customer experience management. The proof is in the numbers, further supported by marketing analysts discussing the need to prioritize consistency and the revenue impact of effective customer experience (CX). However, as many organizations have discovered, the value of customer experience is easy to identify but much more challenging to achieve. Thankfully, …

Read More

4 Examples of the Best B2B Influencer Content Marketing

Thursday, December 22, 2016
By: Shane Barker Shane Barker
View Post

Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar. They may have even prevented your content marketing from being successful. But now you …

Read More