Marketing and sales alignment is more important than ever.

Nowadays, buyers expect a seamless brand experience across channels. And as more brands invest in delivering fluid customer experiences, the delight of receiving the right message at the right time becomes more than a nice-to-have; it becomes an expectation.

In B2B, one of the critical moments in a buyer’s journey—and a hard one for brands to nail down— is when a prospect is passed from marketing to sales.

Sure, we can have a sense of humor about it, but the stats below provide some insight into why sales and marketing alignment needs to be on your dig-deep-and-figure-this-out-ASAP list for 2015.

sales reps can't find content stat

1. 65% of sales reps say they can’t find content to send to prospects, representing the most common complaint cited by sales teams. (TWEET THIS!)

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2. Demand generation and sales training teams report the least alignment around asset/content development (34.6%) and analytics/metrics (31.8%). (TWEET THIS!)

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3. Only 1 in 2 companies say sales and marketing have a formal definition of a qualified lead. (TWEET THIS!)

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RELATED CONTENT: Sales Enablement Lives and Dies by Definitions

4. Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year ($100 million for a billion-dollar company). (TWEET THIS!)

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5. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (TWEET THIS!)

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sales cycle increasing stat

6. The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (TWEET THIS!)

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7. When it comes to processes for lead nurturing and incubation, those companies where sales and marketing have blended ownership report better conversion rates. (TWEET THIS!)

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RELATED CONTENT: 8 Benefits of Integrating Your CRM with Marketing Automation

8. By 2020, customers will manage 85% of their relationships without talking to a human. (TWEET THIS!)

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content marketers and sales enablement

9. 76% of content marketers are forgetting sales enablement. (TWEET THIS!)

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RELATED CONTENT: A Marketer’s Guide to Sales Enablement

10. Companies with strong sales and marketing alignment achieve 20% annual growth rate. Companies with poor sales and marketing alignment have a 4% revenue decline. (TWEET THIS!)

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Marketing and sales alignment: it’ll make your job  easier, your efforts more effective, and drive revenue for your organization. So start digging into your processes now. Tomorrow won’t cut it.

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