The Science of Storytelling [Infographic]

1 minute read

Upland Admin

Great marketing is all about mastering the art of persuasion. You might think the best way to convince a buyer is through logical argument, with facts and hard numbers to back up your claims, but studies prove otherwise.

Stories that evoke emotions are much more effective at compelling your audience to take action—whether through social media engagement, an asset download, or a purchase. Below, we explore the science behind why.

The Science of Storytelling

Sources:

Stories aren’t a waste of time. They’re good for business. Identify the stories in your company, the stories behind your customers and their successes, the stories that connect your brand to your mission.

Reliable products. Real results.

Every day, thousands of companies rely on Upland to get their jobs done simply and effectively. See how brands are putting Upland to work.

View Success Stories