In 2013, eConsultancy reported that content marketing was the number one priority among marketers:
But a recent report by Regalix suggests that marketers are taking a deeper look into what “content marketing” actually means for their businesses.
Simply producing and publishing marketing content isn’t enough—70% of B2B marketers have adopted content marketing, but only 37% think it’s actually effective.
The focus now is not just on creating content, but on understanding and organizing around what content the buyer needs at specific stages of the buying cycle.
The SlideShare below examines B2B marketing’s top initiatives, challenges, and channels in 2015.
Take a look to find out what matters to the modern marketer.