Chronicling the Content Marketing Revolution
“Brands must become publishers!” is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers’ in viagra soft tabs uk terests instead of their own products. They are finding, of course, that this is a much better way to [...]
A couple years ago, I was developing an editorial calendar for an agency blog, which had been around for a few years and was doing well. But the company was in the middle of re-branding, and the person who had been running the blog had too much on her plate to continue doing it alone. [...]
So, you’re ready to do some content marketing, ready to start a blog or an article center, a newsletter or an online publication, and it’s time to put together an editorial calendar. Or maybe you’re already publishing but your existing calendar isn’t efficient? How can you set yourself up to succeed? Start by considering these [...]
