Chronicling the Content Marketing Revolution
Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email Five Tips for Building A Case for Marketing in the Boardroom: Sharing tips on how to position your marketing goals to the CEO, detailing their alignment with overall company goals and revenue-generating initiatives. Via [...]
Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email More Marketers Spend On Content, Fewer Know If it’s Working: References Brightcove’s “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends- North America” study and how while B2B organizations are increasing their content marketing budget [...]
There are many facets to online marketing—search marketing, social media marketing, and our personal favorite, content marketing. Which is which? Can you do all of them? Should you? All signs point to the three converging, and they should all be managed in a single, integrated approach. Why? While SEO used to be the domain of [...]
Andrew Boer’s enthusiasm for quality writing became evident just a few minutes into our conversation. That passion fuels his work as president of Movable Media, a custom content agency made up of thousands of writers, bloggers, and editors who are successful subject-matter experts with their own active followings. Boer, who is a regular contributor to [...]
Vacation-rental booking service FlipKey uses content marketing to provide travelers and rental homeowners with information and tips to enhance their experiences. From exploring the Oregon coast by bike to environmentally friendly cleaning tips for rental homeowners, The FlipKey Blog offers practical advice in popular editorial formats. Heading up FlipKey’s content marketing efforts is Dan Weisman, [...]
