For Users of Vail Resorts’ EpicMix, Generating Content Is a Social Endeavor

EpicMix screenshot (Vail Resorts content marketing)

Snow riders can be a bragging bunch. They’re known for sharing harrowing stories of “epic” powder days and graceful maneuvers through vertical fields of moguls, boasting more days annually on the mountain than off. But absent fellow riders to witness these conquests, they risk being brushed off as exaggerated accounts or, worse, pure fiction. So [...]

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