Corporate Blogging

[Template] How to Generate 27 Blog Post Ideas in 27 Seconds

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The value of blogging is undisputed in the marketing world.

Brands that create 15 blog posts per month average 1,200 new leads per month.

But the reality is, most brands don’t create 15 blog posts per month. While 77% of businesses have a blog, 85% of those have five or fewer posts.

If you fall in this blog post anemic group, fear not. Coming up with blog ideas isn’t as hard as you might think. Below is a template for generating 27 blog ideas in 27 seconds. It relies on three common blog post types:

  1. The How-To Post (shows the reader how to do something valuable)
  2. The List Post (compiles a list of steps, tactics, or examples on a specific theme or topic)
  3. The Curated Post (compiles exemplary pieces of content)

Click here to customize this template.

READY? GO!

STEP 1: Name 3 Company Themes / Initiatives

Example: Providing a great multi-device user experience

Theme 1:__________________________

Theme 2: __________________________

Theme 3: __________________________

STEP 2: Name 3 Customer Pain Points

Example: Lack of trust

Pain Point 1:__________________________

Pain Point 2:__________________________

Pain Point 3: __________________________

STEP 3: Name 3 Product Strengths

Example: Excellent mobile experience

Product Strength 1:__________________________

Product Strength 2:__________________________

Product Strength 3:__________________________

STEP 4: Generate 27 Ideas

Theme 1:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

Theme 2:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

Theme 3:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

Pain Point 1:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

Pain Point 2:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

Pain Point 3:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

Product Strength 1:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

Product Strength 2:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

Product Strength 3:

  • “How to” do___________________________
  • 5 Ways to____________________________
  • 10 Companies that_____________________

OK, you’ve got your 27 ideas. Ready to make them awesome? Our “Go-To Blog Post Template” guides you through the 10 steps to making your blog post go from good to great.

Liz O'Neill Dennison

About Liz O'Neill Dennison

Liz is a former Content Marketing Manager at Kapost. She's psyched about human-friendly content, beekeeping, and playing outside. Reach her at @lizkoneill.

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