Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
How Blogs Rank as a Content Marketing Tactic: The Content Marketing Institute and Marketing Profs join forces to produce “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends.” The report finds blogs trump everything but “articles” and “social media” as a content tactic used by B2B marketers (see chart above). Via Marketing Charts
9 Habits of Extraordinary Blogs: What makes blogs from GOOD, TheNextWeb, Thrillist, Expert Enough, and GigaOM so awesome? Pushing Social takes a closer look and offers some tips for your own blogging ops. Via Pushing Social
When Is a Blogger a Journalist—or Not? An Oregon-based blogger is facing a $2.5 million judgement in a case of alleged defamation. Via StreetFight
All Aboard the Content Marketing Bandwagon: If numbers alone haven’t convinced the rest of your team to join the content marketing revolution, work some visual appeal into your pitch with this infographic from Come Recommended. Via Marketing Profs
How to Reach Your Social Customer: Jon Miller, Marketo co-founder and vice president of marketing, shares his thoughts on content marketing and lead generation. Via Modern B2B Marketing
Did we miss something that wowed you this week? Share it in the comments.