The Week in Content Marketing: Design, Top Internet Marketing Software, Content Marketing Spend, and More
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
The WordStream 150: The World’s Best Internet Marketing Software 2012 [INFOGRAPHIC]: From SEO to marketing automation and content marketing, this handy infographic runs down the “top software and SaaS providers” in online marketing today, with a nod to Kapost in the content marketing and blogging category. Via WordStream
Why Great Design Is the Future of Content Marketing: In this age of visual storytelling, companies that innovate their approach to design will be rewarded with new growth opportunities. Digital-Telepathy’s Chuck Longanecker looks at some stellar examples. Via Mashable
Branding: Why I Stopped Worrying About Being Batman: Copywrite Ink.’s Richard Becker expands on a recent post by Peter Shankman, exploring the concepts of “personal” and “professional” branding. What’s the difference? Does it matter? Via Richard Becker
Study: Digital Content Marketing Spend Reached Nearly $16.6 Billion in 2011: A survey by Custom Content Council and ContentWise finds that content marketing is “likely to surpass print in the next few years,” with online video showing the most growth last year. Via Marketing Land
What B2B Brands Are Learning About Content Marketing: Highlights from the B2B Content2Conversions conference this week in New York City, with some key results from a new DemandGen survey on buyer behavior and content marketing. Via FOLIO:
Did we miss something that wowed you this week? Share it in the comments.