kapost's content marketing blog: the content marketeer

The Week in Content Marketing: Design, Top Internet Marketing Software, Content Marketing Spend, and More

By Grace Boyle Apr 27, 2012 Leave a Comment

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

The WordStream 150: The World’s Best Internet Marketing Software 2012 [INFOGRAPHIC]: From SEO to marketing automation and content marketing, this handy infographic runs down the “top software and SaaS providers” in online marketing today, with a nod to Kapost in the content marketing and blogging category. Via WordStream

Why Great Design Is the Future of Content Marketing: In this age of visual storytelling, companies that innovate their approach to design will be rewarded with new growth opportunities. Digital-Telepathy’s Chuck Longanecker looks at some stellar examples. Via Mashable

Branding: Why I Stopped Worrying About Being Batman: Copywrite Ink.’s Richard Becker expands on a recent post by Peter Shankman, exploring the concepts of “personal” and “professional” branding. What’s the difference? Does it matter? Via Richard Becker

Study: Digital Content Marketing Spend Reached Nearly $16.6 Billion in 2011: A survey by Custom Content Council and ContentWise finds that content marketing is “likely to surpass print in the next few years,” with online video showing the most growth last year. Via Marketing Land

What B2B Brands Are Learning About Content Marketing: Highlights from the B2B Content2Conversions conference this week in New York City, with some key results from a new DemandGen survey on buyer behavior and content marketing. Via FOLIO:

Wordstream Infographic Clip for The Content Marketeer

Did we miss something that wowed you this week? Share it in the comments.

 

iconAbout the author Grace Boyle

Grace Boyle is a contributing writer to The Content Marketeer and is the Director of Customer Success for Kapost. As a longtime blogger (she has two blogs of her own), she gets geeky about content marketing and storytelling through writing. Grace also loves hiking, food, travel, yoga and laughter.

iconcomments & reactions

Explore
close

Explore

Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources