kapost's content marketing blog: the content marketeer

The Week in Content Marketing: Fresh Ideas, Newsjacking, Youtility, And More

By Camilla Calhoun Jan 11, 2013 2 comments

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email

8 Content Marketing Ideas You Haven’t Tried: Providing fresh content marketing ideas to increase engagement and reinvigorate your efforts in 2013. Via Eloqua

Newsjacking: 6 Tips to Help Your Branded Content Use the News: Listing the benefits of “newsjacking” and how/who is doing it right. Via Content Marketing Institute

20 B2B Marketing Blogs You Need To Read: Outlining Michael Brenner’s favorite B2B digital marketing blogs and why they make his list. Via B2B Marketing Insider

Jay Baer on Content Marketing, Youtility and Why Inbound Marketing Just Isn’t Enough: Recapping Jay Baer’s talk at New Media Expo (NMX) where he defines “Youtility,” pushes the importance of Social ROI, Friend of Mine Awareness, and how offering help and value to your customers makes them a long-term customer. Via Top Rank

Photo Credit: Content Marketing Institute

Did we miss something that wowed you this week? Please share it in the comments.

iconAbout the author Camilla Calhoun

Camilla is a contributor to The Content Marketeer. By day she is an Account Manager on the Customer Success Team at Kapost, the leading content marketing platform. By night she spends her time hiking, concert-going, and relishing in Colorado's foodie hot spots.

iconcomments & reactions

Explore
close

Explore

Toolkit

SiriusDecisions Content Model

Content marketing has a process problem. Learn how SiriusDecisions recommends brands restructure their content factories to optimize efficiency and ensure the content being created is the content your buyers need.

Research

Cold, Hard Content Marketing Facts

Content marketing is cheaper, more effective, and better received by customers than traditional marketing efforts. Don’t believe us? Check out this full page of content marketing statistics, consistently updated with the newest research and findings.

More free content marketing resources