kapost's content marketing blog: the content marketeer

The Week in Content Marketing: Hiring Freelance Writers, 4 Steps to a Bigger Budget, and More

By Grace Boyle Mar 2, 2012 Leave a Comment

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

The 4 Justifications Your Boss Needs to Hear to Pay for More Content Marketing: These four steps create a viable proposal for the inclusion of content in your budget and marketing plans—from ROI to awareness and acquisition. Via Social Fresh

How to Hire a Freelance Writer for Content Marketing: Source, interview, and hire strong freelance writers for your content marketing program. Via Reputation Capital

Content: Marketing’s Best Hope, or More Hype? Matt Creamer surveys the landscape for answers to questions about content marketing’s long-term potential and how some brands are winning (and losing) the online publishing game. Via AdAge

Content Marketing and Brand Journalism at Boeing: David Meerman Scott looks at Boeing’s branded content, highlighting the company’s storytelling abilities and video efforts. Via Web Ink Now

Content Marketing Today: An All-Hands Enterprise: How to turn your content marketing framework into a business strategy. Via Marketing Land

Did we miss something that wowed you this week? Share it in the comments.

iconAbout the author Grace Boyle

Grace Boyle is a contributing writer to The Content Marketeer and is the Director of Customer Success for Kapost. As a longtime blogger (she has two blogs of her own), she gets geeky about content marketing and storytelling through writing. Grace also loves hiking, food, travel, yoga and laughter.

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