Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
Nerve Damage, Comprehension, and Content: A deep dive into neuroscience and how our brains react to the emotional and rational elements of content. Via Contents Magazine
Content: The New Marketing Equation: An eBook on the required shift for content marketing in company culture, resources, budgets, partners, and strategy. Via Altimeter Group on Slideshare
5 Ways to Know Your Marketing Metrics Don’t Suck: Five unconventional ways to gauge the effectiveness of your marketing efforts. Via Fast Company
A Blueprint for Content Marketing: This infographic shows how inbound marketing works seamlessly with content marketing. Via Smart Insights
Via Altimeter Group
Did we miss something that wowed you this week? Share it in the comments.