kapost's content marketing blog: the content marketeer

The Week in Content Marketing: Personas, the Content Marketing Machine, UFC Stories, and More

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By Grace Boyle May 25, 2012 Leave a Comment

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

How to Build and Operate a Content Marketing Machine: Kapost CEO Toby Murdock outlines an A-to-Z view of jumping into content marketing 100 percent and creating a content marketing machine. Via SEOmoz

The UFC’s Knockout Content Marketing Punch: A look at an up-and-coming sport and the way it captures, displays, and shares the story of UFC fighters via content marketing. Via Post Advertising

The 3 Stages of Social Media Marketing: Despite the excitement, the bottom-line results from social media marketing are elusive. Find out how to tie all the pieces together for a more concrete ROI. Via ClickZ

What Kind of Content Marketing? To be successful at content marketing, you must first understand your audience(s), as well as how to outline and build personas into your strategy. Via MarketingLand

 

Did we miss something that wowed you this week? Share it in the comments.

iconAbout the author Grace Boyle

Grace Boyle is a contributing writer to The Content Marketeer and is the Director of Customer Success for Kapost. As a longtime blogger (she has two blogs of her own), she gets geeky about content marketing and storytelling through writing. Grace also loves hiking, food, travel, yoga and laughter.

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