kapost's content marketing blog: the content marketeer

The Week in Content Marketing: Shepard Fairey, Interactive Ebooks, and More

By Camilla Calhoun Sep 21, 2012 1 comment

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email.

Brand Journalism: Cisco’s Innovative Approach to Online Content Marketing: Karen Snell, Cisco’s digital lead, discusses the company’s new commitment to brand journalism and how it’s using articles, video series, and more to better connect with customers. Via Business 2 Community

Why Infographics Are Not Enough for Successful Global Content Marketing: A look at the popularity and effectiveness of infographics and how various cultures react to them. Via Search Engine Land

How an Unknown Street Artist Used Content Marketing to Build a Global Brand: A profile on Shepard Fairey’s iconic brand and how his unique art, intense work ethic, and loyalty to his message make him a leading content marketer. Via Copyblogger

What Content Marketers Need to Know About Interactive Ebooks: A look at the various types of ebooks and the advantages of publishing an interactive multimedia ebook for your brand. Via Content Marketing Institute

Cisco's Karen Snell on Business 2 Community for The Content Marketeer

Cisco’s Karen Snell via Business 2 Community

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.


iconAbout the author Camilla Calhoun

Camilla is a contributor to The Content Marketeer. By day she is an Account Manager on the Customer Success Team at Kapost, the leading content marketing platform. By night she spends her time hiking, concert-going, and relishing in Colorado's foodie hot spots.

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