The Week in Content Marketing: Shepard Fairey, Interactive Ebooks, and More
Brand Journalism: Cisco’s Innovative Approach to Online Content Marketing: Karen Snell, Cisco’s digital lead, discusses the company’s new commitment to brand journalism and how it’s using articles, video series, and more to better connect with customers. Via Business 2 Community
Why Infographics Are Not Enough for Successful Global Content Marketing: A look at the popularity and effectiveness of infographics and how various cultures react to them. Via Search Engine Land
How an Unknown Street Artist Used Content Marketing to Build a Global Brand: A profile on Shepard Fairey’s iconic brand and how his unique art, intense work ethic, and loyalty to his message make him a leading content marketer. Via Copyblogger
What Content Marketers Need to Know About Interactive Ebooks: A look at the various types of ebooks and the advantages of publishing an interactive multimedia ebook for your brand. Via Content Marketing Institute
Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.