Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Four New Ways Your Marketing Automation Investment Will Pay Off: Learn how automation software is evolving from a features standpoint and how it will, undoubtedly, enhance your marketing efforts. Via Marketing Profs

Five Key Content Marketing Points to Consider Before Diving Into That New Social Channel: Joe Pulizzi steers us away from being enchanted by channels and reminds us to focus on the customers’ needs and issues. Via EContent

Seven Reasons Content Marketing Is Better Than Link Building: An outline of content marketing’s advantage over link building. Via Search Engine Watch

Content Marketing and SEO: A Marriage Made in Mountain View: An important lesson in optimizing your content for the 93 percent of buyers, online and in stores, who use search prior to making a purchase. Via Vertical Measures

Did we miss something that wowed you this week? Share it in the comments.

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