Image Credit: Mervi Eskelinen
You’ve Got “Roo Mail”: Jackie the Kangaroo makes Tourism Queensland’s mockumentary series a storytelling success. Via ClickZ
Tech Marketers to Boost Spending Next Year; Focus on Digital: A new report shows two-thirds of tech marketers plan to spend approximately 50 percent of their budgets on digital in 2012. Via BtoB Magazine
Barnes & Noble Uses Deals, Content to Attract Cyber Monday Sales: Barnes & Noble employed a variety of content tactics to boost their Cyber Monday sales, including unique landing pages. Via Brafton
5 Opportunities to Deliver Targeted Content Marketing: Cohen pinpoints five occasions for using content to support the sales process and build customer relationships.Via Heidi Cohen
How Content Marketing Convinced Amy Adams to Join the Muppets Movie: Jason Segel helped win over Adams with a special video and song. Via Content Marketing Today
Did we miss something that wowed you this week? Share it in the comments.