Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
Editor’s note: Our last two roundups for 2011 will be released Thursday, December 22 and Thursday, December 29.
15 Content Nuggets: The Vocus Online Marketing Expert Guide: Ann Handley of Marketing Profs, Unmarketing’s Scott Stratten, Adam Singer of The Future Buzz, and Eloqua’s Joe Chernov offer valuable content marketing tips in this handy guide. Via Vocus
PR/Advertising Dogfight: Why PR Is Poised to Own Content Marketing: Industry analyst Rebecca Loeb, of The Altimeter Group, tells ad agencies to “watch out.” PR firms, she says, are better positioned to succeed in content marketing. Via Bulldog Reporter’s Daily ‘Dog
Four-Step Content Marketing Framework for Startups: Lee Odden advises startups to follow these steps to achieve content marketing success. Via Top Rank Online Marketing Blog
8 Bold Resolutions for Marketers: This “must-do” list for 2012 includes a call to surmount the “tide of mediocrity” that washed over brand content in 2011. Via Fast Company
The Beginner’s Guide to Content Marketing: Joseph Putnam’s plan for getting started in content marketing features case studies and ways in which content marketing prevails over advertising. Via KissMetrics
Content Marketing for Mobile—No Apologies: Todd Defren of SHIFT Communications calls out o.b.—and marketers in general—for not taking mobile into account when creating content. Via PR Squared
Source= O.B.com - Apology
Did we miss something that wowed you this week? Share it in the comments.