Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
Why Brands Are Becoming Publishers [VIDEO]: Altimeter principal and analyst Brian Solis talks with Federated Media CEO Deanna Brown about “content in context” for the latest episode of Revolution. Via Mashable
P&G Unveils Style and Beauty App: Proctor and Gamble makes more of its content mobile with the launch of a new app aimed at tourists visiting London this summer for the Olympic Games. Via Marketing Week
Five Things Marketers Can Learn From Stories: ESW StoryLab co-founder and CEO Jim Signorelli pins down a handful of lessons focused on meaning, authenticity, and anticipation. Via Marketing Daily
Report: 85 Percent of Wikipedia Brand Pages Flawed: Russell Working reports on the findings and asks sources how to go about correcting misinformation on the popular website without igniting a “scandal.” Via Ragan
Five New TechStars Startups Marketers and Media Should Know About: Thirteen startups presented during TechStars’ most recent demo day, including Pickie, which follows the content-centric e-commerce model made popular by Gilt and Fab—with some interesting twists. Via Advertising Age
Did we miss something that wowed you this week? Share it in the comments.