After highlighting some examples of brands that have implemented content marketing as a business strategy (in Part 1), Kapost CEO and Marketeer publisher Toby Murdock compares the content economics of brands v. traditional publishers for Part 2 of our seven-part series.
And in Part 3, he reviews how the dynamics of digital marketing have changed: While search and social media are part of the equation, quality content is now the key component of successful online marketing.