How do you plan for your new content marketing operation?
In Part 4 of this series, Kapost CEO and Marketeer publisher Toby Murdock takes brands through three key pieces of the planning stage: hiring, mapping, and finding a niche.
Next, in Part 5, he offers advice on how to generate ideas and build an assembly line for content production, which includes listening to the customer and engaging your organization.
View Part 1 and Parts 2 and 3 of the series.