When marketers deliver the right content to the right customer at the right time, the results are increased engagement, the ability to drive prospects down the funnel, and improved revenue…
Measure the ROI of Your Event: New Sales, Upsells, and Happy Attendees
Events are a core element of content marketing strategy. From building speaker panels to hosting workshops and bringing company communities together, there’s nothing more rewarding from a business perspective than a…
Tips for Crafting a Compelling Yet Practical Summer Editorial Calendar
It’s no secret that crafting a summer editorial calendar for B2B has its challenges for one key reason: compromised customer attention. With summer offering sun, fun, and nature, the few…
When marketers deliver the right content to the right customer at the right time, the results are increased engagement, the ability to drive prospects down the funnel, and improved revenue…
Measure the ROI of Your Event: New Sales, Upsells, and Happy Attendees
Events are a core element of content marketing strategy. From building speaker panels to hosting workshops and bringing company communities together, there’s nothing more rewarding from a business perspective than a…
Tips for Crafting a Compelling Yet Practical Summer Editorial Calendar
It’s no secret that crafting a summer editorial calendar for B2B has its challenges for one key reason: compromised customer attention. With summer offering sun, fun, and nature, the few…
Top 8 Things That Will Help Make Every B2B Blog Post a Winner
For those of you who regularly look to Kapost for insights on B2B marketing know-how, you’ve probably read one of my posts. While each submission covers different topics and tips, there…
Content marketing is a must in the digital age for every industry. Developing the right type of content for users and understanding how to measure the impact can be accomplished…
Q&A with SiriusDecisions: The Content Operation Imperative
We had the pleasure of sitting down with Christine Polewarczyk, Research Director in the Content Strategy and Operations service at SiriusDecisions, to ask our most burning questions around marketing’s greatest challenges….
