The Operational Side of Outstanding Customer Experience
Customer experience may feel like the latest buzzword, but expectations and trust are two factors that weigh heavily for a B2B Buyer. The State of the Connected Customer Report from Salesforce…
6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House)
Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear…
Why Create Interactive Content? Examples and Benefits to Guide Your Strategy
Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. By 2021, the content marketing industry is expected to be worth more…
6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House)
Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear…
The Background I Didn’t Know I Needed: The Unlikely Trajectory of a Marketer
In our fast-paced world with new tools and technologies springing up faster than the MarTech 5000 can update its infographic, we’re all writing our own career stories and blazing our…
Apples to Oranges: Content Operations vs. Project Management Tools
Content operations is increasingly becoming a core function across organizations with a strong focus on customer experience. However, it’s still an evolving and maturing area of expertise. As such, it’s…
My, if organization and decluttering isn’t quite the zeitgeist. And it makes sense, given the fresh new year, new start, and blank canvas themes that tend to arrive with January….
5 Resolutions to Make Your Content Efforts More Impactful in 2019
It’s easy to look at the year ahead with competition goggles, putting dollars and focus on what’s next to stay ahead of trends, be first to market, or maintain influencer…
What Is Brand Storytelling and Why Does it Matter?
Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I…
