Recent Posts

Research and InsightsThe Future of Content
December 11, 2017

How a Content Operation Supports Profitability: Tips for Making Your Business Case

A content operation is the set of processes, people, and technology for strategically planning, producing, distributing, and analyzing content. When properly implemented, it unifies the customer experience across all departments…

Marketing StrategyThe Future of Content
December 8, 2017

Defining a Content Operation

By now, any B2B marketer will tell you content is important. According to recent research from the Content Marketing Institute, a whopping 91% of marketers report that their companies use…

Research and InsightsThe Future of Content
December 6, 2017

Selling Your Organization on a Content Operation

You’re creating content—lots of it. If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product…

Marketing Strategy

Marketing StrategyThe Future of Content
December 8, 2017

Defining a Content Operation

By now, any B2B marketer will tell you content is important. According to recent research from the Content Marketing Institute, a whopping 91% of marketers report that their companies use…

Demand GenerationMarketing Strategy
December 4, 2017

How to Get Executive Support for a Content Operation

All too often, pain points get lost in translation between marketing strategists and the tactical implementers. Our latest benchmark found that 42% of creators aren’t sure how content aligns with broader strategic…

Marketing Strategy
November 29, 2017

We Need a Reality Check on Marketing Priorities

In our 2017 B2B Content Strategy and Operations Benchmark, we found an interesting trend in what marketers chose as their top B2B marketing priorities: all of them. B2B marketers are…

Content Creation

Content Creation
November 27, 2017

How to Create Content that Engages the C-Suite

Imagine this familiar scene for B2B marketers: you’re obsessively tracking your web traffic, pleasantly surprised at the upward trend and increased engagement your content brings to your organization. You’re even…

Content Creation
November 17, 2017

Content Marketing Blogs for Creators

Creating content is a constant learning process. And who better to learn from than fellow content creators? As such, we’ve compiled a list of content marketing blogs that make creating…

Content CreationDigital Marketing
November 13, 2017

Your B2B Emails Are Probably Terrible. Let’s Fix That.

When it comes to creating B2B content—especially email copy—I’ve heard a lot of so-called advice. Keep it short Get to the point No one reads it anyway None of this…

Featured Resources

Whitepaper Template

April 20, 2017

Thriving in the Dark Ages of Content Marketing

April 20, 2017

The Business Value of Content Marketing

April 20, 2017