Marketing’s Next Frontier: Measuring Message [Webinar]
These days, it seems there’s hardly be anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance…
It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean…
You’ve spent a lot of time coming up with content, researching it, and of course, writing it. Then you publish, and the work continues. It’s important to create content, yes….
I’d like to share an often-overlooked fact: Right now, sitting in your inbox, there are probably hundreds (though perhaps less if you keep your email organized) of subject matter experts…
Active Content Governance, Your Antidote to Content Chaos
Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. And while content has become much easier for you to produce, publish,…
Remember when you’d get assigned a group project in high school? And you’d inevitably get paired with an ever-absent football player and the kid whose backpack contained three crumpled pieces…
My, if organization and decluttering isn’t quite the zeitgeist. And it makes sense, given the fresh new year, new start, and blank canvas themes that tend to arrive with January….
5 Resolutions to Make Your Content Efforts More Impactful in 2019
It’s easy to look at the year ahead with competition goggles, putting dollars and focus on what’s next to stay ahead of trends, be first to market, or maintain influencer…
What Is Brand Storytelling and Why Does it Matter?
Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I…
