For a while now, empathy marketing has been an important topic in the B2C space, and there are lots of examples to illustrate this strategy. For instance, check out this…
Personalization Is Only Getting Bigger—But How Do We Scale It?
Brands are always on the lookout for ways to expand their digital marketing prowess. And right now, the art of personalization is at the top of the list. As an…
The Secret to Great Customer Experience (Hint: It’s Not You)
What’s the objective of marketing? Stop reading and think of your answer. Especially if you’re a marketer—think about what you and your team are working towards. The goal of marketing…
For a while now, empathy marketing has been an important topic in the B2C space, and there are lots of examples to illustrate this strategy. For instance, check out this…
[Webinar] What Do Content Teams Need to Know about ABM?
Remember when GDPR was just a fuzzy concept, nothing more than a collection of capital letters that would probably be important to someone, sometime, somehow? And remember how, even though we’d…
The Goal of Content Operations Isn’t What You Think It Is
What is the objective of content operations? Content operations and their supporting software platforms manage workflow—but that doesn’t mean the main purpose is fostering more efficient, more productive marketers. It…
9 Examples of Repurposing Content to Revive Old Campaigns
Today, companies create more content than ever. A recent report published by Accenture shows that marketing leaders feel they produce “moderate-to-enormous” amounts of content. And 92% of those leaders surveyed…
Your Ultimate Guide to Managing a Team of Freelance Writers & Editors
In today’s B2B marketing climate, the content you deliver must be not only varied but also interesting, informative, and well written. One of the best ways to achieve this level…
How to Hire Industry-Specific Freelancers and Scale Your Content Creation Team
So, you want to start scaling your content creation team, but you want to make sure that your writers are capable of speaking with authority to your ideal customers? Hiring…
