Marketing Writing Tips: 3 Ways to Improve Audience Engagement
Thirty million Americans struggle with basic reading tasks. That’s about 10% of the U.S. population. I have no idea what the statistics are for people who struggle with writing, so…
The empowered consumer may well be the mantra of this millennium. In recent years, the digital world has transformed almost everything about B2B marketing strategy, including the buyer’s journey. Now, the…
When you think of marketing success, what comes to mind first? Sales numbers? New customers? Great social traction? All of the above and more? Each of these aspects influences marketing…
The empowered consumer may well be the mantra of this millennium. In recent years, the digital world has transformed almost everything about B2B marketing strategy, including the buyer’s journey. Now, the…
A Line in the Sand: Marketing Strategy vs. Content Strategy
Marketing and content strategies depend on one another to be successful—and often build off one another into a cohesive strategy—but they are two distinct functions in an organization. Marketing strategists…
There’s a Better Way to Manage Your Distribution Channels [Webinar]
Are you doing video? What about interactive graphics? Are you tailoring your content to every social platform? Creating immersive content experiences that blow your prospects’ minds? In the Age of…
Marketing Writing Tips: 3 Ways to Improve Audience Engagement
Thirty million Americans struggle with basic reading tasks. That’s about 10% of the U.S. population. I have no idea what the statistics are for people who struggle with writing, so…
How to Tell Your Boss that Going Viral Isn’t the Goal
On a fateful day in March, I picked the University of Virginia to win the 2018 NCAA Men’s Basketball Championship (otherwise known as March Madness). For those of you not unhealthily…
How to Consistently Create Evergreen, Full-Funnel Content
Imagine that the ROI of your content is $1 a week. However, not every asset is created equal. Some content is seasonal. Its appeal to users is fleeting, and it…
