How to Use Video into Your Content and Marketing Strategy
Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer interaction potential on many levels for any brand. A video is easy to access and…
Sales and Marketing Alignment: New Data behind the Buzz
Marketing and sales have often established a less-than-seamless relationship—and to what end? Poor customer experience, gossip in the office kitchen, and a ton of wasted resources. As customer and prospect…
In 2017, 86% of marketers leveraged influencer marketing. If that isn’t a big enough number for you, listen up: 92% of them were successful. Influencer marketing continues to grow in…
You’ve probably heard this word thrown around: workflow. It has its roots in the industrial revolution as a means of creating systems that made production more efficient. But for the…
Old habits die hard, it’s true. But for marketers, the risk of being left behind is far too great to get comfortable with a routine. In 1999, internet advertising hit…
Get Your B2B Content Production Off the Ground, Faster
Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. Teams run focus groups to identify important themes, conduct internal…
Email marketing is still one of the most powerful forms of marketing available to you—provided that you do it right. According to ExactTarget, 91% of consumers check their inbox daily….
Turn Your Low-Traffic Blog Posts into Your Strongest Sales Assets
One of the challenges with blogging is that content can have a short shelf-life. Let’s say that you’ve published 100 articles. Out of that 100, there may be 10 or…
Marketing Writing Tips: 3 Ways to Improve Audience Engagement
Thirty million Americans struggle with basic reading tasks. That’s about 10% of the U.S. population. I have no idea what the statistics are for people who struggle with writing, so…
