Recent Posts

Content Creation
January 17, 2019

What Is Brand Storytelling and Why Does it Matter?

Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I…

The Future of Content
January 15, 2019

Learn from Award-Winning Content Operations Leaders

In 2018, content was more important than ever to an outstanding customer experience. More importantly, almost everyone agrees: content will be just as important next year. (Source) If you’re responsible…

Digital Marketing
January 10, 2019

How to Avoid Content Shock and Build a Consistently Engaged Audience

Back in 2014, Mark Schaefer introduced the world to content shock. The amount of content we can consume has been totally eclipsed by the amount of content we produce, he…

Marketing Strategy

FeaturedMarketing StrategyThe Future of Content
January 8, 2019

How to Hire an Exceptional Content Team

When I hired the current content team at Kapost, I required one, non-negotiable skill before even considering their resumes: they had to be excellent writers. And I’m not alone! In…

Marketing Strategy
December 26, 2018

Be a More Empathetic Content Marketer: Research Techniques

It’s exciting to be a content marketer. If you’re responsible for managing blog posts, infographics, eBooks, case studies, and all your other great content, you have a lot of resources…

Marketing StrategyThe Future of Content
December 7, 2018

5 Steps to Transition from Content Marketing to Content Operations

Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and the customer—whether that be an actual customer or a customer-to-be in the form of a…

Content Creation

Content Creation
January 17, 2019

What Is Brand Storytelling and Why Does it Matter?

Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I…

Content CreationCustomer Experience
January 3, 2019

Gamification and Content: 5 Ways to Make the Customer Experience More Engaging

When it comes to content marketing, engagement is perhaps the most telling factor in the success of your efforts. Whether or not visitors are reading your content to the end,…

Content CreationDigital Marketing
December 18, 2018

How to Create Scroll-Stopping B2B Social Media Content

As content creators, it’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention. According to SocialPilot, people check Facebook eight times…

Featured Resources

Whitepaper Template

April 20, 2017

Thriving in the Dark Ages of Content Marketing

April 20, 2017

The Business Value of Content Marketing

April 20, 2017