What Is Brand Storytelling and Why Does it Matter?
Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I…
Learn from Award-Winning Content Operations Leaders
In 2018, content was more important than ever to an outstanding customer experience. More importantly, almost everyone agrees: content will be just as important next year. (Source) If you’re responsible…
How to Avoid Content Shock and Build a Consistently Engaged Audience
Back in 2014, Mark Schaefer introduced the world to content shock. The amount of content we can consume has been totally eclipsed by the amount of content we produce, he…
When I hired the current content team at Kapost, I required one, non-negotiable skill before even considering their resumes: they had to be excellent writers. And I’m not alone! In…
Be a More Empathetic Content Marketer: Research Techniques
It’s exciting to be a content marketer. If you’re responsible for managing blog posts, infographics, eBooks, case studies, and all your other great content, you have a lot of resources…
5 Steps to Transition from Content Marketing to Content Operations
Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and the customer—whether that be an actual customer or a customer-to-be in the form of a…
What Is Brand Storytelling and Why Does it Matter?
Do you want your customers to engage with your brand? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I…
Gamification and Content: 5 Ways to Make the Customer Experience More Engaging
When it comes to content marketing, engagement is perhaps the most telling factor in the success of your efforts. Whether or not visitors are reading your content to the end,…
How to Create Scroll-Stopping B2B Social Media Content
As content creators, it’s our job to create content so good that it stops our audience mid-scroll and forces them to pay attention. According to SocialPilot, people check Facebook eight times…
