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Video for your content marketing strategy Digital Marketing
June 15, 2018

How to Use Video into Your Content and Marketing Strategy

Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer interaction potential on many levels for any brand. A video is easy to access and…

FeaturedResearch and Insights
June 13, 2018

Sales and Marketing Alignment: New Data behind the Buzz

Marketing and sales have often established a less-than-seamless relationship—and to what end? Poor customer experience, gossip in the office kitchen, and a ton of wasted resources. As customer and prospect…

Digital Marketing
June 13, 2018

How to Use Influencers to Better Your B2B Brand

In 2017, 86% of marketers leveraged influencer marketing. If that isn’t a big enough number for you, listen up: 92% of them were successful. Influencer marketing continues to grow in…

Marketing Strategy

Marketing Strategy
June 8, 2018

What’s with Workflow?

You’ve probably heard this word thrown around: workflow. It has its roots in the industrial revolution as a means of creating systems that made production more efficient. But for the…

Marketing StrategyThe Future of Content
May 30, 2018

9 Signs You’re Marketing Like it’s 1999

Old habits die hard, it’s true. But for marketers, the risk of being left behind is far too great to get comfortable with a routine. In 1999, internet advertising hit…

Marketing Strategy
May 28, 2018

Get Your B2B Content Production Off the Ground, Faster

Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. Teams run focus groups to identify important themes, conduct internal…

Content Creation

Content Creation
June 6, 2018

How to Create a Newsletter that Actually Converts

Email marketing is still one of the most powerful forms of marketing available to you—provided that you do it right. According to ExactTarget, 91% of consumers check their inbox daily….

Content Creation
June 4, 2018

Turn Your Low-Traffic Blog Posts into Your Strongest Sales Assets

One of the challenges with blogging is that content can have a short shelf-life. Let’s say that you’ve published 100 articles. Out of that 100, there may be 10 or…

Content Creation
May 25, 2018

Marketing Writing Tips: 3 Ways to Improve Audience Engagement

Thirty million Americans struggle with basic reading tasks. That’s about 10% of the U.S. population. I have no idea what the statistics are for people who struggle with writing, so…

Featured Resources

Whitepaper Template

April 20, 2017

Thriving in the Dark Ages of Content Marketing

April 20, 2017

The Business Value of Content Marketing

April 20, 2017