The stats are in: content marketing continues to prove its worth, with 63% of marketers ranking it in their top three most effective marketing strategies. Wondering what other strategies perform…
5 Ways to Convince Your Boss It’s Time to Go Agile
When I first discovered Agile marketing, I was the lone content marketer in my department. From writing blog posts to developing content strategy to wordsmithing the website—I did it all….
7 Key Ingredients to Build the Perfect Creative Brief
The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators…
5 Ways to Convince Your Boss It’s Time to Go Agile
When I first discovered Agile marketing, I was the lone content marketer in my department. From writing blog posts to developing content strategy to wordsmithing the website—I did it all….
3 Tips for Developing a Product Marketing Strategy
Product marketing is a tough job for the sole reason that you essentially need to create your own role. The job specs tend to be open-ended: “develop marketing collateral that…
Planning Your Content Strategy: The Perfect Checklist
With SiriusDecisions reporting that as much as 70% of B2B content goes unused, what steps should marketers take to ensure their content hits its targets for the month and the…
7 Key Ingredients to Build the Perfect Creative Brief
The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators…
In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying…
Content Marketers Love These 7 Microblogging Tools
Interactions on the internet are moment-driven according to Think with Google. Every moment and every subtle point of interaction matters when you’re creating content as a platform to scale relationships with…
