Recent Posts

The Future of Content
August 15, 2018

Overhead or Overdue? Creating a Marketing System to Empower Creators

What product do you build? No, I’m not asking about the software your engineers code or the services your company offers—I’m asking what product your team, the marketing department, serves…

Content CreationThe Future of Content
August 13, 2018

How to Effectively Use Content in an Account-Based Marketing Strategy

Marketers want to invest their time, energy, and resources into strategies that produce measurable results. That’s one of the driving forces behind the rising popularity of account-based marketing (ABM) in…

Research and Insights
August 10, 2018

What Sales Really Thinks about Marketing

When my marketing colleague, Aubrey, first asked me to write a blog post about what sales really thinks about marketing, I assumed she’d made a mistake and meant to ask…

Marketing Strategy

Marketing Strategy
August 6, 2018

How to Build Trust that Outlives Change

Marketing has evolved from a way to get the word out to potential customers into a powerful resource capable of guiding brands through a change process to improve content operations…

Marketing Strategy
July 30, 2018

3 Tips to Prove the ROI of Your Content

One of the biggest challenges that marketers have is the question of how to connect efforts like blogging and eBook creation to ROI. The dilemma is never-ending in part because…

FeaturedMarketing StrategyThe Future of Content
July 24, 2018

How to Launch an eBook All Wrong—Plus How to Do it Right

Marketer to marketer, I’d like to share a story of vulnerability: a time when, despite the best intentions, my team launched a campaign that wasn’t up to par. This story…

Content Creation

Content CreationThe Future of Content
August 13, 2018

How to Effectively Use Content in an Account-Based Marketing Strategy

Marketers want to invest their time, energy, and resources into strategies that produce measurable results. That’s one of the driving forces behind the rising popularity of account-based marketing (ABM) in…

Content Creation
July 11, 2018

9 Examples of Repurposing Content to Revive Old Campaigns

Today, companies create more content than ever. A recent report published by Accenture shows that marketing leaders feel they produce “moderate-to-enormous” amounts of content. And 92% of those leaders surveyed…

Content Creation
July 6, 2018

Your Ultimate Guide to Managing a Team of Freelance Writers & Editors

In today’s B2B marketing climate, the content you deliver must be not only varied but also interesting, informative, and well written. One of the best ways to achieve this level…

Featured Resources

Whitepaper Template

April 20, 2017

Thriving in the Dark Ages of Content Marketing

April 20, 2017

The Business Value of Content Marketing

April 20, 2017