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Content Marketers Love These 7 Microblogging Tools

Interactions on the internet are moment-driven according to Think with Google. Every moment and every subtle point of interaction matters when you’re creating content as a platform to scale relationships with…

Ritika Puri

Digital Marketing Marketing Analytics

September 18, 2017

A/B Testing and the Design of an Experiment

When you’re optimizing your website or blog, do it with intent and strategy. The first step to finding what to change within your site or email strategy is to gather…

Anna Pusack

Marketing Analytics

September 15, 2017

If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value

There’s no question that data-driven marketing is a dominant force in the B2B world. But does it have a clear purpose in your content strategy? More importantly, do you use…

Katrina Pfannkuch

Marketing Strategy

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B2B enterprise content strategy is a building process

Customer Experience Marketing Strategy

September 13, 2017

Overcome B2B Sales Friction with this Simple, 3-Part Enterprise Content Strategy

Being a sales rep for a B2B organization is far from an easy job. This is a role that requires constant switching between mental modes: from planning prospective strategies to writing…

Ritika Puri

Marketing Strategy

September 12, 2017

Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? [Webinar]

Content is critical for B2B marketing success. That’s nothing new. Planning, creating, distributing, and analyzing all this content is a big challenge that is only getting bigger. That’s also nothing…

Paralee Walls

Marketing Strategy

August 7, 2017

Align Your Content with Organized Initiatives

Is your content organized at the initiative level? If it’s not—or if you don’t know what that means—you’re probably creating ad hoc content that doesn’t align to the big picture…

Aubrey Harper

Content Creation

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Content Creation Digital Marketing

September 20, 2017

Content Marketers Love These 7 Microblogging Tools

Ritika Puri

Content Creation Digital Marketing

September 8, 2017

Use Keyword Research to Drive Your Content Operation

For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. Done right, they can also inform your editorial…

rochana.rapkins

Is your gated content strategy leading to better leads?

Content Creation Demand Generation

August 23, 2017

Simplify Your Gated Content Strategy

Many marketers rely on the idea of a “funnel” to describe their customer journeys and interactions, whether that be downloading gated content or scheduling a demo. However, let’s go out…

Ritika Puri