Content CreationMarketing Strategy

2012 Digital Marketing Trends: Content Marketing Ahead in Signal Conferences Poll

By December 5, 2011 One Comment

John Battelle, the founder and executive chair of Federated Media, is conducting a poll on “the most important trends for digital marketing in 2012?” The results will help him set the programming of Federated Media’s 2012 Signal conferences, and Battelle proposes a number of hot topics.

So far, content marketing is leading the pack, and there’s still time to weigh in. Visit Battelle’s site to vote now.   


Toby Murdock

About Toby Murdock

Toby Murdock is Kapost’s CEO, co-founding the company in 2009. He leads Kapost in enabling its customers to build and manage content operations that generate the right content for the right customer at the right time, and has directed the company to its market-leading position as the premier B2B content marketing software. Prior to Kapost, Toby was the co-founder and CEO of Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby led to Qloud from founding through growth to a successful sale to Buzz Media. Prior to Qloud Toby worked at AOL and Ruckus. Toby lives in Boulder, CO with his wife and three daughters.

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