Demand Generation
April 16, 2018

5 Examples of Gated Content Strategies that Generate Leads

For inbound marketing to be effective, you have to create high-value content and use that…
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Demand Generation
April 6, 2018

The 5 Most Important Metrics for Your Demand Generation Funnel

B2B marketers are only as good as the data that they're tracking. With longer sales…
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Research and Insights
March 30, 2018

How Does Your Marketing-Sales Alignment Stack Up? Take the Survey

Marketing and sales are the classic B2B frenemies. Both groups know that building amazing customer…
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Marketing Strategy
March 23, 2018

Barriers to Marketing Success: Lack of Visibility, Silos, and Wasted Content

With a changing buyer's journey and better tools to deliver a cohesive customer experience, marketers…
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