Marketing Analytics
October 2, 2017

Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy

As our ability to collect data grows, so do the different ways we can measure…
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Team planning their content marketing strategy
Marketing Strategy
September 27, 2017

How to Create a Content Marketing Strategy [Plus Templates and eBooks!]

It shouldn't be a surprise that proper planning leads to better results for B2B content…
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Content Creation
September 22, 2017

Maximize B2B Buyer Engagement: Think Human2Human

In the B2B world, competition is fierce. What's the best way to gain the attention of…
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Marketing Analytics
September 15, 2017

If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value

There’s no question that data-driven marketing is a dominant force in the B2B world. But…
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FeaturedMarketing Strategy
September 12, 2017

Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? [Webinar]

Content is critical for B2B marketing success. That's nothing new. Planning, creating, distributing, and analyzing…
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