Marketing Analytics
October 2, 2017

Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy

As our ability to collect data grows, so do the different ways we can measure…
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buyer persona b2b content strategy
Marketing Strategy
June 14, 2017

How to Apply a B2B Buyer Persona to Content Marketing Strategy

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas.…
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Marketing Strategy
June 2, 2017

How to Create B2B Personas that Inform Content Marketing Strategy

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content…
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Marketing Strategy
February 1, 2017

Content Operations: A Focus on Maturing Capabilities

Content operations is still an immature function as a formal department within a B2B organization.…
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Marketing Strategy
October 14, 2016

The Value of Content Operations for Committed B2B Marketers

Nearly all B2B companies are using content marketing to attract and engage buyers. We’ve been…
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Marketing Strategy
May 16, 2016

Great B2B Customer Experiences Require Customer-Centric Marketing

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer…
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