Marketing Analytics
October 2, 2017

Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy

As our ability to collect data grows, so do the different ways we can measure…
Read More
buyer persona b2b content strategy
Marketing Strategy
June 14, 2017

How to Apply a B2B Buyer Persona to Content Marketing Strategy

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas.…
Read More
Marketing Strategy
June 2, 2017

How to Create B2B Personas that Inform Content Marketing Strategy

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content…
Read More
Marketing Strategy
February 1, 2017

Content Operations: A Focus on Maturing Capabilities

Content operations is still an immature function as a formal department within a B2B organization.…
Read More
Marketing Strategy
October 14, 2016

The Value of Content Operations for Committed B2B Marketers

Nearly all B2B companies are using content marketing to attract and engage buyers. We’ve been…
Read More
Marketing Strategy
May 16, 2016

Great B2B Customer Experiences Require Customer-Centric Marketing

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer…
Read More
Marketing Strategy
January 19, 2016

Shift from More to Better for a Marketing-Driven Customer Journey

Content marketing isn’t about creating and publishing more content; it’s about creating relevant, lasting relationships…
Read More
Marketing Strategy
November 18, 2015

Keeping Your Content Marketing Rhythm during a Company Reorg

Companies undertake operational reorganization for a variety of reasons. Whether to catch up with a…
Read More
Sales Enablement Results in Higher ROI on Marketing Content
Marketing Strategy
October 19, 2015

How Sales Enablement Results in Higher ROI for B2B Marketing Content

You’ve likely heard it: the silence in the forest of your content. That’s probably because…
Read More