Marketing Strategy
March 23, 2018

Barriers to Marketing Success: Lack of Visibility, Silos, and Wasted Content

With a changing buyer's journey and better tools to deliver a cohesive customer experience, marketers…
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Marketing Strategy
February 7, 2018

6 Ways to Make Your Case for a Larger Marketing Budget

Whenever content marketers ask for a bigger budget, there’s inevitably the same response: “Show me…
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Marketing Strategy
January 24, 2018

The 3-Step Checklist to Plan the Ultimate Content Strategy

Marketers, pat yourself on the back. Since just last year, tagging content based on personas…
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Marketing Analytics
December 22, 2017

4 Marketing Metrics That Predict Success with Content Operations

What happens when you convene stakeholders to discuss which content marketing metrics indicate success? Lead…
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Content Creation
November 27, 2017

How to Create Content that Engages the C-Suite

Imagine this familiar scene for B2B marketers: you're obsessively tracking your web traffic, pleasantly surprised…
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