Marketing Strategy
February 7, 2018

6 Ways to Make Your Case for a Larger Marketing Budget

Whenever content marketers ask for a bigger budget, there’s inevitably the same response: “Show me…
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Marketing Strategy
January 24, 2018

The 3-Step Checklist to Plan the Ultimate Content Strategy

Marketers, pat yourself on the back. Since just last year, tagging content based on personas…
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Marketing Analytics
December 22, 2017

4 Marketing Metrics That Predict Success with Content Operations

What happens when you convene stakeholders to discuss which content marketing metrics indicate success? Lead…
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Content Creation
November 27, 2017

How to Create Content that Engages the C-Suite

Imagine this familiar scene for B2B marketers: you're obsessively tracking your web traffic, pleasantly surprised…
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Team planning their content marketing strategy
Marketing Strategy
September 27, 2017

How to Create a Content Marketing Strategy [Plus Templates and eBooks!]

It shouldn't be a surprise that proper planning leads to better results for B2B content…
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Research and Insights
September 1, 2017

Our Favorite Kapost Content Marketing Blogs for Content Strategists

When it comes to developing a content strategy, there's a delicate balance between originality and…
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Digital Marketing
August 17, 2017

Link Building Strategies to Build Your Content Operation

If you haven't heard already, external links are considered one of the most influential SEO…
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Content Creation
July 21, 2017

The Key to Updating Website Content Regularly (Without Losing Your Mind)

Online presence is a necessity these days. The trick, though, isn't just having a website, it's…
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Marketing Strategy
July 5, 2017

Why Marketing Automation Is Incomplete without Social Media

Let's talk about one of the biggest buzzwords in marketing: automation. Some marketers swear by…
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Marketing Strategy
June 15, 2017

Optimize Your Workflow and Better Your Content the Kapost Way

Did you know Albert Einstein, Steve Jobs, and Mark Zuckerberg each wore the same outfit every…
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