Research and Insights
August 8, 2016

Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director

When it comes to marketing technology Bala Kudaravalli thrives on simplicity. With over 16 years of…
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Marketing Strategy
July 8, 2016

Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C

There's a myth among B2C marketers. That they're the A-team marketers. Meanwhile, B2B marketers are,…
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Marketing Strategy
March 15, 2016

Chapter 1: Consistency in the Customer Journey

The Customer Experience Management Guide Customer experience. It’s the latest marketing buzzword. But what does…
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b2b marketers guide to customer experience chapter 2
Marketing Strategy
March 15, 2016

Chapter 2: Understanding, Mapping, and Delivering Effective Customer Experience

The Customer Experience Management Guide Customer experience. It’s the latest marketing buzzword. But what does…
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Marketing Strategy
March 15, 2016

Chapter 3: The Marketing-Driven Customer Experience Map

The Customer Experience Management Guide Customer experience. It’s the latest marketing buzzword. But what does…
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Marketing Strategy
March 15, 2016

Chapter 4: The Steps to Effective Customer Experience Management

The Customer Experience Management Guide Customer experience. It’s the latest marketing buzzword. But what does…
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Content Creation
March 2, 2016

8 Simple Marketing Templates for Planning Content Strategy [FREE Download]

Planning. Writing down your strategy. It’s that extra little step we should take before starting…
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Marketing Strategy
February 2, 2016

5 Ways to Map Content to the Buyer’s Journey from Netskope’s VP of Marketing

When it comes to customer-centric marketing, Netskope understands how to plan, create, distribute and analyze content…
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