Marketing Strategy
February 28, 2017

Making Your Marketing Goals a Reality: The Right Content for the Right Context at Scale

Marketers recognize the great challenge of their time is to deliver the right content to…
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Marketing Strategy
December 14, 2016

IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge

The digital revolution has imposed both complexity and pressure on B2B marketing departments. With the chaos…
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Marketing Strategy
June 10, 2014

What Is Intra-Marketing Alignment?

The Marketing department that's existed inside traditionally sales-driven B2B companies is disappearing. The days where…
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Demand Generation
March 26, 2014

What Is Content Prospecting and Why Should You Do It?

That cold calling or sending out batch-and-blast messages aren't the most effective tactics probably doesn't…
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