Marketing Strategy
June 20, 2012

Five Reasons to Involve Your Content Creatives in Persona Development

Content creators who don't carry executive titles such as Vice President of Marketing or Chief…
Read More
The Future of Content
June 15, 2012

The Week in Content Marketing: Your Brand on Wikipedia, What Stories Can Teach Us, New Startups, and More

Curating the best from around the content marketing web. Tip us off to your favorite…
Read More
The Future of Content
March 1, 2012

Managing Editor Matthew Royse on Forsythe Technology’s Award-Winning Content Marketing (VIDEO)

Forsythe Technology is hardly a newcomer to content marketing. The IT infrastructure integrator has been…
Read More
The Future of Content
February 23, 2012

Scott Vaughan, CMO of UBM TechWeb: “We believe marketing is the next big technology market.” VIDEO

Scott Vaughan's professional positions have volleyed between publisher and publishing marketer for nearly two decades.…
Read More
The Future of Content
February 15, 2012

Lauren Goldstein: “Content marketing is the lifeblood and the currency of any kind of marketing.” VIDEO

As the vice president of strategic planning for the esteemed marketing agency Babcock & Jenkins,…
Read More
The Future of Content
February 13, 2012

Joe Pulizzi: “Content marketing is not a campaign. This is a promise to our customers.” VIDEO

The Marketeer recently caught up with Joe Pulizzi, "the godfather of content marketing" and one…
Read More