Research and Insights

Automate What?! Why Marketing Automation Needs Content [Infographic]

By October 3, 2014 No Comments


If you’re the person who made the decision to buy marketing automation software, you know it can get expensive.

Marketers are forecasted to outspend IT staff in the next two years as marketing technologies become increasingly important to businesses looking to stay top of mind for their target audiences.

But don’t let your investment go to waste. Marketing automation software is a crucial part of your marketing infrastructure, but it takes the constant creation of original content to make that investment worth it.

The analogy is simple. Yes, you can invest in a lemonade stand, but your business will fail if you don’t have the lemonade to sell.

The same is true with marketing automation. Marketing automation is an important piece of the puzzle, but it only works when marketers pump it full of strategic content.

THE RISK of not fueling marketing automation with a content marketing operation? Thousands of dollars.

THE REWARD of fueling marketing automation with a content marketing operation? Millions.

Get a practical, step-by-step guide to learn how to align content with marketing automation. The easy read can leave you with a great reward.

Jean Spencer

About Jean Spencer

Jean is a Content Marketing Strategist, Cloud & Enterprise at Microsoft, focused on pushing and redefining the limits of what content marketing can be. She also likes to do crossword puzzles and rock climb.