Creating content is a constant learning process. And who better to learn from than fellow content creators? As such, we’ve compiled a list of content marketing blogs that make creating high quality assets more efficient.
We’ll cover three key areas:
- Content creation (obviously)
- Digital marketing
- The future of content
- Research and insights
Read them now or bookmark them for later—just don’t miss out on the insights they provide!
Content Creation
These blogs help inspire content creators with creativity, best practices, and new techniques to increase engagement.
Top 8 Things That Will Help Make Every B2B Blog Post a Winner
Know that feeling when the blank page is staring at you, and the cursor seems to be taunting you as it perpetually blinks? Yeah, writer’s block is awful. Don’t worry, though. We’ve got you covered. Check out these eight tips to get cracking on that awesome B2B blog post:
- Precise and pertinent keywords
- Stay focused
- Audience first
- Think outside the box
- To answer, or not to answer, the question
- Do your research
- Images and meta-data
- Time is money
Get more on each of these tips to make your content the best it can be.
The Difference between Content Marketing and Marketing Content
A play on words and a hugely important distinction, both in one blog! Hear how Kapost:
- Defines content marketing
- Differentiates marketing content
- Simplifies content development to best support your marketing strategy
All of it will help you escape the content chaos.
Strategy Before Tactics: 3 Simple Steps for More Effective Content
You need to think of the big picture before embarking on new campaigns or content cycles. Make sure you’re sticking to these steps whenever you consider creating new content:
- Build a budget around objectives to effectively track ROI of your content
- Appoint a marketing ideation committee to bring all stakeholders in the company into alignment
- Define personas to influence the group of people who will be reading your content
With these three steps in place, you’re sure to start producing the right content for the right customers and the right time in no time!
Digital Marketing
SEO, social media, optimization, and paid ads, we’re looking at you. Here’s a collection of the digital marketing best practices, new trends, and tools to implement.
5 SEO Best Practices for B2B Content Marketers
Attaining good SEO for your blog or site doesn’t have to be daunting. If you read nothing else, follow the basic steps outlined in this post, and you’re sure to see an improvement in your organic traffic:
- Optimize based on a topic that appeals to your target audience
- Optimized based on the stage of the buyer’s journey
- Structure your site with subfolders in a single hub to maximize SEO
- Link to relevant and related internal content
- Repurpose old content
Remember that SEO is a support system for your site. Putting the effort into optimizing will allow your site to reach it’s potential. Read more about these five tips and see how content and SEO can work together seamlessly.
The Key to Updating Website Content Regularly (Without Losing Your Mind)
As trends and priorities change, so should your website. But short of developing a site from scratch, here are some choice tactics to consider in an update:
- Look at your site from your buyer’s perspective and adjust accordingly
- Bring in outside talent, like guest writers and freelancers to offer a fresh spin on your content
- Use a variety of content types like videos, testimonials, infographics, and more to keep your editorial calendar fresh
Keeping a website might seem like an uphill battle, but the results are well worth it. Your customers will appreciate the value you provide, and you’ll see higher engagement thanks to your improved content production.
Use Multivariate Testing to Optimize Everything from Emails to Blogs
The best way to ensure you’re putting your best foot forward is to test the ground first. Alright, that metaphor might be a little of a stretch, but the idea is that you can’t really know what will work until you actually try something out.
Fortunately, with MarTech today, you have all the tools you could want to carry our multivariate testing on all your content channels.
Multivariate testing is like a two-way mirror that reveals the best ways to optimize key marketing pieces. If you’re looking to dive into multivariate testing, first understand what types of marketing content to test and the best ways to experiment.
Check out this article for the ins and outs of multivariate testing on email, blogs, social, and more.
The Future of Content
Calling all thought leaders—not to mention anyone interested in the latest trends and exciting new ideas are surfacing in content marketing.
Are B2B and B2C Going to Converge into One?
The line between B2B and B2C has long been etched in stone—but has it been for the right reasons? Track the potential convergence and see how this changes your marketing funnels.
The age of the customer means that buyers are self-directed. This means that B2B marketing is becoming strikingly similar to—dare I say it—B2C. To attract customers, B2B marketers must provide content that customers want to see—and want to engage with.
B2B Product Marketing Tips in the Age of the Customer
Creating customer-centric content applies as much to product marketing as it does to content marketing. Strike that! We need to remember that product marketing is content marketing. This means creating content about your product that engages potential customers and drives them down the funnel.
Product marketers, now more than ever, have the power to bridge the gap between top of funnel leads and a closed deal, effectively measuring marketing-driven revenue.
See more of how to create customer-centric content for your product here.
Research and Insights
Looking for analyst reports, marketing statistics, or customer research? This is where you’ll find it.
Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
There are a lot of tools to choose from out there to aid you on your marketing journey. And I mean a lot. What should you choose to implement and integrate that will make the biggest impact on your bottom line? Here are the key types of tools you should have on your digital marketing belt:
- CRM
- CMS
- SMM and Brand Monitoring
- Marketing Automation
- Outreach and Promotion
- Paid Advertising and Optimization
- SEM and Keyword Research
- CRO
- Survey Tools and Live Chat
- Discussion and Community Building
- Marketing Analytics
- Marketing OS
If you feel lost in that list of acronyms, don’t worry. We’ve got you covered. See the full descriptions of each level of SaaS to start building your optimal tech stack.
3 Simple Tips to Optimize Your Marketing Tech Stack
Now that you have all the tools you need, make sure they’re really performing the way you want them to. A tool is only worth the investment if it does what you want. A swiss-army knife is great, but maybe you just needed the screwdriver.
Here are three basic tips to make sure your tech stack is providing you with the services you require:
- Interview your teams and customers to discover holes in your strategy
- Provide a direct feedback channel to alert you immediately when there are issues with your system
- Run regular A/B tests on customer-facing content to ensure you’re always hitting the mark
Keep regular tabs on your content to make sure that your tech stack is accomplishing what you want it to. Read more about these three tips here.
How to Thrive in the Engagement Economy—and Other Takeaways from the Marketo Summit
The engagement economy can be a noisy place. But there are marked strategies for to rise above the racket of the internet so that your desired audience can find you and work with you. Here are the headlines to keep you above the fold when you create engaging content:
- Marketing is a marathon—not a sprint
- Don’t confuse loyalty with advocacy
- New tools require sponsorship
- to do exceptional work, we have to be the exception
Take these “tactical takeaways” to heart to produce content that informs and engages.
Why B2B Content Marketers Are in Trouble: An Interview with Carlos Hidalgo
Whether they know it or not, may content marketers have a problem. We get stuck in the “hamster wheel” of creating content for the sake of creating content, without ensuring that all that we write has a purpose behind it.
So how do we get off the wheel and start creating purposeful content? Such a feat requires a shift in perspective.
“You cannot just create content and expect it to address a host of needs. Additionally, the target audience should be defined both at a corporate (i.e. account) and individual level. We are in the age of consensus buying, it is crucial that we understand the needs, wants, challenges the buying committee is trying to solve and simultaneously understand the roles and individual biases that will exist with each person in that committee.” – Carlos Hidalgo
Read more great insights from Carlos on how to develop the skills and perspective necessary to providing content that drives interest —and revenue.
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