Content Creation
July 11, 2018

9 Examples of Repurposing Content to Revive Old Campaigns

Today, companies create more content than ever. A recent report published by Accenture shows that…
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Content Creation
July 6, 2018

Your Ultimate Guide to Managing a Team of Freelance Writers & Editors

In today’s B2B marketing climate, the content you deliver must be not only varied but…
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Content Creation
June 27, 2018

How to Hire Industry-Specific Freelancers and Scale Your Content Creation Team

So, you want to start scaling your content creation team, but you want to make…
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Content Creation
June 6, 2018

How to Create a Newsletter that Actually Converts

Email marketing is still one of the most powerful forms of marketing available to you—provided…
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Content Creation
June 4, 2018

Turn Your Low-Traffic Blog Posts into Your Strongest Sales Assets

One of the challenges with blogging is that content can have a short shelf-life. Let's…
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Content Creation
May 25, 2018

Marketing Writing Tips: 3 Ways to Improve Audience Engagement

Thirty million Americans struggle with basic reading tasks. That’s about 10% of the U.S. population.…
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Content Creation
February 21, 2018

How to Write Authoritative Content If You’re Not an Expert

In college, I decided I should probably gain some writing experience, so I applied to…
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Content Creation
January 12, 2018

Surprising Ways that Content Budgets Go to Waste — and What to Do About It

Narratives are timeless and have been the backbone of marketing since before the internet existed. That's…
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Content Creation
November 27, 2017

How to Create Content that Engages the C-Suite

Imagine this familiar scene for B2B marketers: you're obsessively tracking your web traffic, pleasantly surprised…
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