Demand Generation
September 19, 2016

Want to Sell More? Boost the Relationship Between Sales and Marketing

The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage.…
Read More
Demand Generation
June 21, 2016

Sales and Marketing Alignment: Keep Your Eyes on the Revenue!

I started my career in technology as a sales development representative (SDR), so I know…
Read More
Demand Generation
April 22, 2016

Lead Gen Hacks: 3 Strategies to Improve Content Conversions

In the world of content marketing, there are no shortcuts: you need high-quality storytelling to…
Read More
Demand Generation
March 31, 2016

Content and the Revenue Marketer: 5 Resources to Help You Write Content That Converts

You may have heard marketers talking about the “content arms race” in the sense that…
Read More