rochana.rapkins 0 Demand GenerationResearch and Insights July 12, 2017 How to Optimize Content for Sales Use Content Marketing Institute's latest trends report reveals that 29% of brands' total marketing budget goes…Read More
Kelsey Loughman 0 Demand GenerationMarketing Strategy June 19, 2017 Streamline Your Strategy for Effective Content For B2B marketers, producing content is a continuous cycle that can be inspiring and incredibly…Read More
Kelsey Loughman 0 Demand GenerationMarketing Strategy May 26, 2017 Content and ABM: Key Learnings from the 2017 SiriusDecisions Summit Have you heard of ABM? Sorry, dumb question. Better question: why is ABM so hot…Read More
Katrina Pfannkuch 0 Demand Generation September 19, 2016 Want to Sell More? Boost the Relationship Between Sales and Marketing The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage.…Read More
Katrina Pfannkuch 0 Demand GenerationMarketing Strategy August 30, 2016 Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric Creating buyer personas is not a one and done practice. In some ways, buyer personas…Read More
Kelsey Loughman 0 Demand GenerationMarketing Strategy August 5, 2016 How to Increase Your Database with Qualified New Leads How are your lead gen numbers looking right now? Whether it's the dog days of…Read More
Reid Greimann 0 Demand Generation June 21, 2016 Sales and Marketing Alignment: Keep Your Eyes on the Revenue! I started my career in technology as a sales development representative (SDR), so I know…Read More
Barry Feldman 0 Demand GenerationThe Future of Content June 6, 2016 How Do You Know If a Marketing Content Platform Is a Fit? You’re thinking it could be time to invest in a marketing content platform. You’ve discovered…Read More
Katrina Pfannkuch 0 Demand GenerationThe Future of Content May 3, 2016 The Lead Gen Mistakes Marketers Are Making When it comes to lead generation, you may be unknowingly sabotaging our sales pipeline with…Read More
Anna Washenko 0 Demand GenerationMarketing Strategy April 29, 2016 Complement Your Content Strategy with Account-Based Marketing Content remains one of the strongest pillars for a successful B2B marketing strategy today. Even though…Read More
Ritika Puri 0 Demand Generation April 22, 2016 Lead Gen Hacks: 3 Strategies to Improve Content Conversions In the world of content marketing, there are no shortcuts: you need high-quality storytelling to…Read More
Jean Spencer 0 Demand GenerationThe Future of Content April 15, 2016 The Content Hub: The Strategy 60% of Top Content Brands Are Using You’ve all heard it by now: up to 65% of content goes to waste. But…Read More
Anna Washenko 0 Demand GenerationMarketing Strategy April 13, 2016 ABM 101: The Do’s and Don’ts of Account-Based Marketing Account-based marketing has the potential to net amazing clients for your business. Harnessing that power?…Read More
Ritika Puri 0 Demand Generation March 31, 2016 Content and the Revenue Marketer: 5 Resources to Help You Write Content That Converts You may have heard marketers talking about the “content arms race” in the sense that…Read More
Erica Lindberg 0 Content CreationDemand Generation February 24, 2016 10 Product Marketing Resources Every Product Marketer Should Read Ask any product marketer what their core function is and they'll likely rattle off a…Read More
Kelsey Loughman 0 Content CreationDemand Generation February 17, 2016 5 Demand Gen Lessons from the Team That Makes Everything Easier, for Dummies John Wiley and Sons, a 208-year-old global publishing brand known for their For Dummies brand,…Read More
Toby Murdock 0 Demand GenerationMarketing Strategy February 16, 2016 Experience vs. Initiative: What’s the Difference? There's a new word taking hold of the marketing lexicon: experience. The word itself may…Read More
Toby Murdock 0 Demand GenerationMarketing Strategy February 8, 2016 What Is a Marketing-Driven Customer Experience Map? Disjointed customer experiences are limiting growth for B2B companies. Across the B2B landscape, we see content…Read More