August 23, 2017
Simplify Your Gated Content Strategy
Many marketers rely on the idea of a "funnel" to describe their customer journeys and…
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July 12, 2017
How to Optimize Content for Sales Use
Content Marketing Institute's latest trends report reveals that 29% of brands' total marketing budget goes…
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June 19, 2017
Streamline Your Strategy for Effective Content
For B2B marketers, producing content is a continuous cycle that can be inspiring and incredibly…
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May 26, 2017
Content and ABM: Key Learnings from the 2017 SiriusDecisions Summit
Have you heard of ABM? Sorry, dumb question. Better question: why is ABM so hot…
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September 19, 2016
Want to Sell More? Boost the Relationship Between Sales and Marketing
The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage.…
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August 30, 2016
Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
Creating buyer personas is not a one and done practice. In some ways, buyer personas…
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August 5, 2016
How to Increase Your Database with Qualified New Leads
How are your lead gen numbers looking right now? Whether it's the dog days of…
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June 21, 2016
Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
I started my career in technology as a sales development representative (SDR), so I know…
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June 6, 2016
How Do You Know If a Marketing Content Platform Is a Fit?
You’re thinking it could be time to invest in a marketing content platform. You’ve discovered…
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May 3, 2016
The Lead Gen Mistakes Marketers Are Making
When it comes to lead generation, you may be unknowingly sabotaging our sales pipeline with…
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April 29, 2016
Complement Your Content Strategy with Account-Based Marketing
Content remains one of the strongest pillars for a successful B2B marketing strategy today. Even though…
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April 22, 2016
Lead Gen Hacks: 3 Strategies to Improve Content Conversions
In the world of content marketing, there are no shortcuts: you need high-quality storytelling to…
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April 15, 2016
The Content Hub: The Strategy 60% of Top Content Brands Are Using
You’ve all heard it by now: up to 65% of content goes to waste. But…
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April 13, 2016
ABM 101: The Do’s and Don’ts of Account-Based Marketing
Account-based marketing has the potential to net amazing clients for your business. Harnessing that power?…
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March 31, 2016
Content and the Revenue Marketer: 5 Resources to Help You Write Content That Converts
You may have heard marketers talking about the “content arms race” in the sense that…
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February 24, 2016
10 Product Marketing Resources Every Product Marketer Should Read
Ask any product marketer what their core function is and they'll likely rattle off a…
Read More February 17, 2016
5 Demand Gen Lessons from the Team That Makes Everything Easier, for Dummies
John Wiley and Sons, a 208-year-old global publishing brand known for their For Dummies brand,…
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February 16, 2016
Experience vs. Initiative: What’s the Difference?
There's a new word taking hold of the marketing lexicon: experience. The word itself may…
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