July 12, 2017
How to Optimize Content for Sales Use
Content Marketing Institute's latest trends report reveals that 29% of brands' total marketing budget goes…
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June 19, 2017
Streamline Your Strategy for Effective Content
For B2B marketers, producing content is a continuous cycle that can be inspiring and incredibly…
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May 26, 2017
Content and ABM: Key Learnings from the 2017 SiriusDecisions Summit
Have you heard of ABM? Sorry, dumb question. Better question: why is ABM so hot…
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September 19, 2016
Want to Sell More? Boost the Relationship Between Sales and Marketing
The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage.…
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August 30, 2016
Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
Creating buyer personas is not a one and done practice. In some ways, buyer personas…
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August 5, 2016
How to Increase Your Database with Qualified New Leads
How are your lead gen numbers looking right now? Whether it's the dog days of…
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June 21, 2016
Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
I started my career in technology as a sales development representative (SDR), so I know…
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June 6, 2016
How Do You Know If a Marketing Content Platform Is a Fit?
You’re thinking it could be time to invest in a marketing content platform. You’ve discovered…
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May 3, 2016
The Lead Gen Mistakes Marketers Are Making
When it comes to lead generation, you may be unknowingly sabotaging our sales pipeline with…
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April 29, 2016
Complement Your Content Strategy with Account-Based Marketing
Content remains one of the strongest pillars for a successful B2B marketing strategy today. Even though…
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April 22, 2016
Lead Gen Hacks: 3 Strategies to Improve Content Conversions
In the world of content marketing, there are no shortcuts: you need high-quality storytelling to…
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April 15, 2016
The Content Hub: The Strategy 60% of Top Content Brands Are Using
You’ve all heard it by now: up to 65% of content goes to waste. But…
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April 13, 2016
ABM 101: The Do’s and Don’ts of Account-Based Marketing
Account-based marketing has the potential to net amazing clients for your business. Harnessing that power?…
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March 31, 2016
Content and the Revenue Marketer: 5 Resources to Help You Write Content That Converts
You may have heard marketers talking about the “content arms race” in the sense that…
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February 24, 2016
10 Product Marketing Resources Every Product Marketer Should Read
Ask any product marketer what their core function is and they'll likely rattle off a…
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February 17, 2016
5 Demand Gen Lessons from the Team That Makes Everything Easier, for Dummies
John Wiley and Sons, a 208-year-old global publishing brand known for their For Dummies brand,…
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February 16, 2016
Experience vs. Initiative: What’s the Difference?
There's a new word taking hold of the marketing lexicon: experience. The word itself may…
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February 8, 2016
What Is a Marketing-Driven Customer Experience Map?
Disjointed customer experiences are limiting growth for B2B companies. Across the B2B landscape, we see content…
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