February 8, 2016
What Is a Marketing-Driven Customer Experience Map?
Disjointed customer experiences are limiting growth for B2B companies. Across the B2B landscape, we see content…
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February 1, 2016
How Kapost’s Growing Marketing Team Stays Innovative
As a revenue marketing team, we're on the hook for highly visible and measurable pipeline…
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January 28, 2016
Trading Phantom Content for High-Quality Content That Sticks
You want to craft an effective content strategy, but you’re overwhelmed by the chaos of content…
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January 27, 2016
6 Call to Action Phrases That Work
Call to action phrases are critical if you want people to take action when they…
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January 26, 2016
The Best Online Marketing Resources You Can’t Live Without in 2016
For B2B organizations, standing out takes creativity, dedication, and reliable online marketing resources. The sea…
Read More January 21, 2016
8 Basic Marketing Strategies You Should Leverage
Constant Contact’s new marketing campaign promises that you can “be a marketer” if you use…
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January 13, 2016
4 B2B Field Marketing Solutions to Make Working with Sales a Slam Dunk
As a field marketer, it’s essential to build B2B field marketing solutions that set you…
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December 16, 2015
How Content Creators Burn Money: An Interview with Strategist Scott Abel
He’s known as “The Content Wrangler.” It’s a memorable moniker, but it wasn’t meant to…
Read More November 30, 2015
Make Your Sales Team Love You: 3 Secrets to Field Marketing Sales Enablement
Success in B2B field marketing is largely about relationships—the ones you create with customers as…
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November 24, 2015
Chicken or the Egg? Where Content Fits into Demand Generation Strategy
It’s a conundrum as old as time: which came first, the chicken or the egg?…
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November 12, 2015
What B2B Field Marketers Need to Know About the Changing Sales Process
B2B brands have been navigating a changing sales process in recent years. And since strong…
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November 11, 2015
How a Top Product Marketer Navigates Office “Game of Thrones”
Honestly, I don’t enjoy when B2B blogs sacrifice relevant content for the sake of being pop-culture…
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November 10, 2015
The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing
The role of the B2B field marketer has undergone a monumental shift—and field marketing content…
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November 9, 2015
How Kapost Builds a Consistent Brand Voice across the Buyer’s Journey
Maintaining a consistent brand voice across all of your content and channels—from first engagement to…
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November 4, 2015
B2B vs. B2C Product Marketing: What’s The Difference?
Recently, I had coffee with a junior marketer who had made a career switch from…
Read More October 27, 2015
Beyond Buzzwords: How Kapost Makes Sales/Marketing Alignment a Reality
I've been a marketing professional for over 20 years, and everywhere I go—regardless of company…
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October 27, 2015
The Art and Science of Digital Content Optimization
The success of a brand or business comes down to three key elements: perceived value,…
Read More October 26, 2015
Who is the Future B2B Product Marketer?
I have spent some 27 years as a sales and marketing professional, and for the…
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