February 1, 2016
How Kapost’s Growing Marketing Team Stays Innovative
As a revenue marketing team, we're on the hook for highly visible and measurable pipeline…
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January 28, 2016
Trading Phantom Content for High-Quality Content That Sticks
You want to craft an effective content strategy, but you’re overwhelmed by the chaos of content…
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January 27, 2016
6 Call to Action Phrases That Work
Call to action phrases are critical if you want people to take action when they…
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January 26, 2016
The Best Online Marketing Resources You Can’t Live Without in 2016
For B2B organizations, standing out takes creativity, dedication, and reliable online marketing resources. The sea…
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January 21, 2016
8 Basic Marketing Strategies You Should Leverage
Constant Contact’s new marketing campaign promises that you can “be a marketer” if you use…
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January 13, 2016
4 B2B Field Marketing Solutions to Make Working with Sales a Slam Dunk
As a field marketer, it’s essential to build B2B field marketing solutions that set you…
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December 16, 2015
How Content Creators Burn Money: An Interview with Strategist Scott Abel
He’s known as “The Content Wrangler.” It’s a memorable moniker, but it wasn’t meant to…
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November 30, 2015
Make Your Sales Team Love You: 3 Secrets to Field Marketing Sales Enablement
Success in B2B field marketing is largely about relationships—the ones you create with customers as…
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November 24, 2015
Chicken or the Egg? Where Content Fits into Demand Generation Strategy
It’s a conundrum as old as time: which came first, the chicken or the egg?…
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November 12, 2015
What B2B Field Marketers Need to Know About the Changing Sales Process
B2B brands have been navigating a changing sales process in recent years. And since strong…
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November 11, 2015
How a Top Product Marketer Navigates Office “Game of Thrones”
Honestly, I don’t enjoy when B2B blogs sacrifice relevant content for the sake of being pop-culture…
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November 10, 2015
The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing
The role of the B2B field marketer has undergone a monumental shift—and field marketing content…
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November 9, 2015
How Kapost Builds a Consistent Brand Voice across the Buyer’s Journey
Maintaining a consistent brand voice across all of your content and channels—from first engagement to…
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November 4, 2015
B2B vs. B2C Product Marketing: What’s The Difference?
Recently, I had coffee with a junior marketer who had made a career switch from…
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October 27, 2015
Beyond Buzzwords: How Kapost Makes Sales/Marketing Alignment a Reality
I've been a marketing professional for over 20 years, and everywhere I go—regardless of company…
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October 27, 2015
The Art and Science of Digital Content Optimization
The success of a brand or business comes down to three key elements: perceived value,…
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October 26, 2015
Who is the Future B2B Product Marketer?
I have spent some 27 years as a sales and marketing professional, and for the…
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October 22, 2015
Be a Content All-Star: How Digital Marketers Win at Internal Content Sharing
Digital marketers contend with two challenges every day: how to share relevant content and messaging…
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