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Demand Generation

Christine Viera
0
kapost growing marketing team stays innovative
Demand GenerationThe Future of Content
February 1, 2016

How Kapost’s Growing Marketing Team Stays Innovative

As a revenue marketing team, we're on the hook for highly visible and measurable pipeline…
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Kelsey Loughman
0
phantom content
Content CreationDemand Generation
January 28, 2016

Trading Phantom Content for High-Quality Content That Sticks

You want to craft an effective content strategy, but you’re overwhelmed by the chaos of content…
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Danielle Bilbruck
0
Content CreationDemand Generation
January 27, 2016

6 Call to Action Phrases That Work

Call to action phrases are critical if you want people to take action when they…
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Katrina Pfannkuch
0
Content CreationDemand GenerationMarketing Strategy
January 26, 2016

The Best Online Marketing Resources You Can’t Live Without in 2016

For B2B organizations, standing out takes creativity, dedication, and reliable online marketing resources. The sea…
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Danielle Bilbruck
0
Content CreationDemand Generation
January 21, 2016

8 Basic Marketing Strategies You Should Leverage

Constant Contact’s new marketing campaign promises that you can “be a marketer” if you use…
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Katrina Pfannkuch
0
Demand GenerationResearch and Insights
January 13, 2016

4 B2B Field Marketing Solutions to Make Working with Sales a Slam Dunk

As a field marketer, it’s essential to build B2B field marketing solutions that set you…
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Barry Feldman
0
Demand GenerationResearch and Insights
December 16, 2015

How Content Creators Burn Money: An Interview with Strategist Scott Abel

He’s known as “The Content Wrangler.” It’s a memorable moniker, but it wasn’t meant to…
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Katrina Pfannkuch
0
Content CreationDemand Generation
November 30, 2015

Make Your Sales Team Love You: 3 Secrets to Field Marketing Sales Enablement

Success in B2B field marketing is largely about relationships—the ones you create with customers as…
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Danielle Bilbruck
0
The Chicken or the Egg?
Content CreationDemand Generation
November 24, 2015

Chicken or the Egg? Where Content Fits into Demand Generation Strategy

It’s a conundrum as old as time: which came first, the chicken or the egg?…
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Anna Washenko
0
What Field Marketers Need to Know about the Changing Sales Cycle
Demand GenerationMarketing Strategy
November 12, 2015

What B2B Field Marketers Need to Know About the Changing Sales Process

B2B brands have been navigating a changing sales process in recent years. And since strong…
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Tarah Speck
0
Seven Crowns
Demand GenerationMarketing Strategy
November 11, 2015

How a Top Product Marketer Navigates Office “Game of Thrones”

Honestly, I don’t enjoy when B2B blogs sacrifice relevant content for the sake of being pop-culture…
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Erica Lindberg
0
Demand GenerationMarketing Strategy
November 10, 2015

The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing

The role of the B2B field marketer has undergone a monumental shift—and field marketing content…
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Christine Viera
0
Demand GenerationMarketing AnalyticsResearch and Insights
November 9, 2015

How Kapost Builds a Consistent Brand Voice across the Buyer’s Journey

Maintaining a consistent brand voice across all of your content and channels—from first engagement to…
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Danielle Bilbruck
0
Demand GenerationMarketing Strategy
November 4, 2015

B2B vs. B2C Product Marketing: What’s The Difference?

Recently, I had coffee with a junior marketer who had made a career switch from…
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Christine Viera
0
Demand GenerationMarketing Strategy
October 27, 2015

Beyond Buzzwords: How Kapost Makes Sales/Marketing Alignment a Reality

I've been a marketing professional for over 20 years, and everywhere I go—regardless of company…
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Katrina Pfannkuch
0
Demand GenerationMarketing AnalyticsMarketing Strategy
October 27, 2015

The Art and Science of Digital Content Optimization

The success of a brand or business comes down to three key elements: perceived value,…
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Ritika Puri
0
Demand GenerationMarketing Strategy
October 26, 2015

Who is the Future B2B Product Marketer?

I have spent some 27 years as a sales and marketing professional, and for the…
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Katrina Pfannkuch
0
Demand GenerationMarketing Strategy
October 22, 2015

Be a Content All-Star: How Digital Marketers Win at Internal Content Sharing

Digital marketers contend with two challenges every day: how to share relevant content and messaging…
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