Marketing Analytics
December 22, 2017

4 Marketing Metrics That Predict Success with Content Operations

What happens when you convene stakeholders to discuss which content marketing metrics indicate success? Lead…
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Marketing Analytics
October 2, 2017

Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy

As our ability to collect data grows, so do the different ways we can measure…
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Marketing Analytics
September 15, 2017

If You’re Not Using Data-Driven Marketing, You’re Not Providing Real Value

There’s no question that data-driven marketing is a dominant force in the B2B world. But…
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Marketing Analytics
September 12, 2016

Hidden Content Marketing Success Metrics for B2B

What exactly does content marketing success look like for B2B? Many teams explore this question…
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