Marketing Analytics
February 27, 2014

Hold Your Content Marketing Team More Accountable

If a marketing organization defines success by the number of qualified leads it generates, all…
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Marketing Analytics
February 8, 2014

Upworthy Has a New Success Metric for Content. But Why Should B2B Marketers Care?

This week, Upworthy introduced the world to "attention minutes." This metric is—from now on—how they'll…
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Marketing Analytics
January 25, 2014

5 Charts Defining the Current State of Content Marketing

We're now toe-deep into a new year. Perhaps you're still planning your content efforts for…
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