Marketing Strategy
July 21, 2017

10 Essential Marketing Templates for Content Strategy [Free Download]

Does your content marketing strategy need to grow up? According to Content Marketing Institute, only…
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Marketing Strategy
July 13, 2017

Change Management: Content Inventory Is a Team Effort

Unlocking the benefits of a streamlined content inventory relies heavily on a well-implemented taxonomy. In…
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Marketing Strategy
July 7, 2017

Holy Shift! How to Maintain Brand Integrity in a Merger or Acquisition

When you hear your company is merging with or being acquired by another company, your…
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Marketing Strategy
July 6, 2017

3 Nontraditional Content Ideas to End Interruption-Based Marketing

Marketers, let's take a breather from our "heads down" work at the computer to confront…
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Marketing Strategy
July 5, 2017

Why Marketing Automation Is Incomplete without Social Media

Let's talk about one of the biggest buzzwords in marketing: automation. Some marketers swear by…
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Marketing Strategy
June 15, 2017

Optimize Your Workflow and Better Your Content the Kapost Way

Did you know Albert Einstein, Steve Jobs, and Mark Zuckerberg each wore the same outfit every…
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buyer persona b2b content strategy
Marketing Strategy
June 14, 2017

How to Apply a B2B Buyer Persona to Content Marketing Strategy

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas.…
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