Marketing Strategy
June 15, 2017

Optimize Your Workflow and Better Your Content the Kapost Way

Did you know Albert Einstein, Steve Jobs, and Mark Zuckerberg each wore the same outfit every…
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buyer persona b2b content strategy
Marketing Strategy
June 14, 2017

How to Apply a B2B Buyer Persona to Content Marketing Strategy

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas.…
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FeaturedMarketing Strategy
June 9, 2017

Kapost a Top-Ranked Current Offering by Research Firm for Content Marketing Platforms

Forrester Research ranked Kapost highest in current offering in The Forrester Wave™: Content Marketing Platforms,…
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Marketing Strategy
June 2, 2017

How to Create B2B Personas that Inform Content Marketing Strategy

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content…
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Marketing Strategy
May 30, 2017

Q&A with SiriusDecisions: Content Operation Construction Essentials

We had the pleasure of sitting down with Christine Polewarczyk, Research Director in the Content Strategy…
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