I’ll admit it. We at Kapost are total and complete nerds when it comes to our content production workflows. We hone them carefully, abide by them religiously, and now, show them off shamelessly (I’ll get to that).

Why?

Because top-notch workflows (some, like SiriusDecisions, call them service-level agreements) are the backbone of a strong content strategy. After all, what’s the point of sinking a bunch of time into your strategic planning if you don’t actually follow through?

Great Workflows Make Great Content

Building exceptional workflows might not sound sexy, but trust me: doing so will be a game changer for the entire team.

Repeatable, templatized workflows custom-built for every type of content you produce ensure everyone is on the same page about the various moving pieces of major campaigns. Never again will you have to call last minute, blame-ridden meetings featuring colleagues arguing, “No, you were supposed to edit that!”

And it’s not just finger-pointing that workflows nix entirely—they’re also adept at nipping unrealistic, insanity-inducing plans in the bud. When you know how long it takes to produce something, you’ll be able to plan projects within realistic parameters. No longer will project leads schedule impossible launch dates that leave teams scrambling, corners cut, and work completed haphazardly.

Want to See How It’s Done?

Workflows are a lot more than a to-do list. (In fact, we have a whole blog about that.)

That’s why I wasn’t surprised to be inundated with questions during a recent Kapost on Kapost webinar on editorial calendars about how our team handles this sneakily complex subject. We ended up with so many requests for more insight into workflow best-practices that it was a no-brainer to host an all-workflow webinar.

On Tuesday, November 6 at 10 a.m. PT/1 p.m. ET, I’ll be joined in the studio with Anna Pusack, author of the aforementioned (and fabulous) blog, to dive into all things workflows. What makes them good, how to manage bottlenecks and deadlines, and even a behind-the-scenes look at the workflow templates used by Kapost’s very own marketing team.

Bring your questions and join us, won’t you?

Zoë Randolph

About Zoë Randolph

Zoë serves as a Marketing Manager at Kapost, where she writes long- and short-form content, conducts research, and runs webinars. When she's not contemplating the future of B2B marketing, you'll find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.