Delivering the right content to the right customer at the right time is not only top-of-mind for today’s marketers, but it’s also the thrumming drum beat at every marketing conference this year. We’ve all been running around ogling the latest optimized delivery systems: predictive lead scoring, AI-built personas, smart sales asset management tools, dynamic and persona-based web content, interactive content…the list goes on and on.

But what does it take to actually make this kind of optimized content delivery a reality, and where do marketers fall short?

Hundreds of marketers took the survey where we examined:

  • What drives an effective content operation
  • Internal processes for content planning
  • Trends in marketing tools and technologies

Wondering what the results are? Expect a full report by October 12th, 2017.

 

Paralee Walls

About Paralee Walls

Paralee Walls is the Director of Content Marketing at Kapost. When she's not researching, developing, or writing about the next greatest content strategy, she's hiking or snowboarding in the Rocky Mountains with her trusty goldendoodle, Albus.