Delivering the right content to the right customer at the right time is not only top-of-mind for today’s marketers, but it’s also the thrumming drum beat at every marketing conference this year. We’ve all been running around ogling the latest optimized delivery systems: predictive lead scoring, AI-built personas, smart sales asset management tools, dynamic and persona-based web content, interactive content…the list goes on and on.
But what does it take to actually make this kind of optimized content delivery a reality, and where do marketers fall short? Help us find out and get a $5 Starbucks gift card!*
Take our short, seven-minute survey where we’ll examine:
- What drives an effective content operation
- Internal processes for content planning
- Trends in marketing tools and technologies
As thanks (in addition to the free coffee), you’ll get exclusive, first access to the results, so you can see how your content strategy stacks up to hundreds of other marketing organizations.
* $5 Starbucks gift cards will be awarded to the first 100 submissions, so submit your answers now!