Marketing Strategy

Hiring Content-Focused Marketers Still a Challenge

By February 1, 2015 No Comments

I’m a major fan of marketing statistics—of all types and on all topics.

And SkilledUp’s new report underscores a serious supply problem facing companies looking for content marketing professionals—a finding echoed by our own Kapost-driven study on hiring in content marketing. In it, we discovered that while many companies plan to grow out their content-focused marketing teams, 83% of respondents said hiring for these role was either “difficult” or “somewhat difficult.”

Below are some key highlights from Skilled Up. You can check out the full report here.

  • 94% of the marketing professionals surveyed said it is critical that content marketing be part of a company’s business strategy
  • 40% of the respondents’ companies reported increased spending on their content marketing in 2014
  • 50% of respondents say they expect their company’s budgets for content marketing to increase in 2015
  • But more than a third (34%) of respondents said they have a difficult time finding job candidates with content-marketing skills
  • More than three-fourths (84%) of respondents said they plan on learning more about content marketing themselves; 53% expressed interest in online content-marketing educational programs

The desire to hire is high, but the actual execution…isn’t going so well.

If you’re among the 34% struggling to find candidates with the right skill sets, check out The Content Marketing Hiring Handbook. It has all the tips you need to build out your most effective team, as well as ways to structure your team accordingly.

Anne Murphy

About Anne Murphy

Anne Murphy is the former Director of Content at Kapost, makers of content marketing software. She oversaw the Content Marketeer, a marketing blog dedicated to the art and science of content creation. Follow her at @amurphias.