How Rockwell Automation Created Alignment across 22k Employees [ON-DEMAND WEBINAR]

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Upland Admin

Last week, Tressa Knutson Bruggink, Director of Internal Communications at Rockwell Automation, joined Kapost for the first installment of the Kapost 50 Webinar Series5 Ways to Align an Enterprise to One, Powerful Message

You can check out the quick, 15-minute webinar right here. But, if you’re crunched for time, check out the highlights!

Five Core Strategies of the Connected Enterprise

Rockwell Automation, a provider of industrial automation and information solutions, was presented with a question: How can they extend the love that their employees have for their customers and use that as a means of advocacy for telling their brand message more broadly?

The answer—build an internal campaign, aligning the enterprise to one high-level messaging—The Connected Enterprise.

Here are the keys to its success:

Reliable products. Real results.

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