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Content at Scale: Your Guide to Content Operations

By September 7, 2016 No Comments

We keep talking about it: B2B marketing organizations are drowning under the burden of managing content. We’re stuck in tactical operations, spinning on the hamster wheel of creating more and more content, and lost as to what to do next.

All the latest research keeps pointing to our content problem, with only 1 in 5 marketers feeling their organization manages content well and 53% claiming they are spending more time on operational details than the craft of marketing itself.

And this burden? We’ll it’s causing more than just internal headache—it’s affecting our bottom line. Poorly managed and cumbersome content management processes bloat bottom line costs, leading to an estimated $958M each year in inefficient and ineffective content marketing spend for mid-to-large B2B organizations.

Nevertheless, we need content. Our entire organization, from marketing to customer success to sales, all run on content. We can’t just stop creating content…

We’re drowning. It’s time for a better way. It’s time we all took control of our content.

Modern Marketing at Scale: A Framework for B2B Content Operations

Modern Marketing at Scale: A Framework for B2B Content Operations is our very first ungated guide for building scalable, repeatable processes for content production and management. Yup. The entire eBook is completely ungated. We want it to become your go-to reference for all things content operations, no pesky form fill or saved PDF download, just a link.

Browse around to discover:

  •        How the digital era has transformed B2B marketing and the role of content
  •        A new, integrated approach to marketing and content production
  •        The key capabilities required to build an effective content operation

Ready to get started? We can’t wait to meet you on the other side of content chaos.

Kelsey Loughman

About Kelsey Loughman

Kelsey is a Writer and Sr. Content Marketing Manager at Kapost, trading law school for marketing startups. Now, she geeks out over innovative content strategy, trail runs, kale chips, and the (occasional) legal drama.

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