The Future of Content

Joe Chernov on Generating Demand With Content Marketing (and More) VIDEO

By February 27, 2012 No Comments

Joe Chernov headshot_Content MarketeerThose in the trenches of content marketing know the name Joe Chernov. The vice president of content marketing for Eloqua—a prominent marketing automation software company—is arguably one of the most influential voices in the field today, and for good reason. Chernov has propelled Eloqua’s content to “must-read” status for marketers, with a team of editors and contributors truly focused on quality, not just paying lip service to it.

I spoke with Chernov, one of our Marketers to Watch in 2012, at the Online Marketing Summit earlier this month, where he delivered an exceptional keynote presentation called From Content to Customer—How to Generate Demand With Content Marketing, which recently became available on SlideShare. (Download it now. It’s that great.)

In this interview, Chernov expands on a few points from that presentation, as well as when and how marketing automation and content marketing work best together, the art of creating content at the “prospect” stage, and more.

Bonus: If you’re headed to SXSW, be sure to catch Chernov on the State of Social Marketing panel March 11.

Vanessa Martinez

About Vanessa Martinez

Vanessa Martinez is an editorial strategist and journalist. Since 2000, she's held top digital and print editing positions with nationally award-winning media outlets based in Colorado, two of which she launched. She also co-produces a weekly podcast with a strongly opinionated cast of writers and journalists in Denver.