Content is critical for B2B marketing success. That’s nothing new.
Planning, creating, distributing, and analyzing all this content is a big challenge that is only getting bigger. That’s also nothing new.
Technology and business are inextricably tied, but is a content marketing platform the key to tackling this challenge?
Caroline Robertson, VP and B2B Marketing Research Director at Forrester alongside KC Hill, VP of Marketing at Kapost take a first look at Forrester’s latest research on B2B content marketing platforms and why they are the agile collaboration engine of B2B marketing content.
Join us on Tuesday, September 19 at 10 am PT/1 pm ET, where Caroline and KC will discuss:
- An exclusive, first look at Forrester’s latest report on B2B content marketing platforms (CMPs)
- The role of technology and CMPs in building a customer-centric marketing strategy
- The current and future challenges of building a successful content marketing operation
- Selecting the right content marketing platform for your organization
The highlight? A 20-minute live Q&A at the end of the session. Caroline and KC will field your most burning questions around Forrester’s report on B2B content marketing platforms and how you can deliver the right content to the right customer at the right time.